Roger Federer, who has dominated tennis for decades and has the title of “King of Tennis” and “Swiss Express”, officially played the last match of his career at the “Laver Cup” held in London, England earlier. . In order to witness the last figure of the legend, many fans have tried every means to grab tickets, among which the VIP double box even shouted the sky-high price of NT$15 million.
Dad Fei’s charm is not only that, in addition to the ticket rush, the tennis shoes of the sneaker brand “On” he wears are also out of stock. Not only does he have great achievements on the tennis court, but even his endorsement off the court is the same as his investment. Very “sucking money”, take you to review his sports investment technique.
In fact, in the early days of his career, Federer was a contract athlete with the global sports brand leader Nike. Since 1994, Nike has signed a contract with him. It is understood that the contract amount in the later period is about 10 million US dollars (about 300 million Taiwan dollars) per year. Price. Dad Fei is a basketball fan in private, and even a fan of basketball great Michael Jordan, so joining Nike is a “match made in heaven” for him. Nike has launched a number of his personalised merchandise, and even a “Double King” joint style, combining Federer and his idol Jordan’s tennis shoes.
Although tennis shoes are not as popular as basketball shoes, jogging shoes and other footwear, Federer is still one of Nike’s top players in the world by virtue of his achievements and status in tennis, and he is of course the number one spokesperson for the tennis series. Not only that, Nike also designed an exclusive “RF” logo for him. “RF” is the English abbreviation of Roger Federer. At first glance, it looks like an “F”, but if you look closely, there is actually an “R” hidden in it. This logo is widely loved by fans all over the world, and Nike’s clothing, accessories and shoes with this logo are very popular styles.
When Federer’s contract with Nike expired in 2018, just when everyone thought that Fei’s father would continue to renew his contract with Nike, the world’s dominant leader, the Japanese clothing brand Uniqlo handed out a “difficult to refuse” contract. , the content is an average of 30 million US dollars a year (about 900 million Taiwan dollars), a period of 10 years and will not change due to retirement or not. As a result, Federer ended his 24-year partnership with Nike and signed a new contract with Uniqlo. Such a huge and huge contract also allows Federer to still occupy the top of the Forbes list of the world’s highest-paid tennis players during the period of injury and no game bonus income.
After leaving Nike, because the “RF” logo is a registered trademark of Nike, Federer had to temporarily give up the logo belonging to him. It was not until 2020 that Federer finally obtained the right to use the trademark “RF” freely. After that, he also brought the RF mark into Uniqlo’s products, so that fans who love Dad can buy this series of “familiar” products.
Although Federer signed a 10-year contract with Uniqlo, since Uniqlo does not produce tennis shoes, he can still be seen wearing Nike tennis shoes from 2018 to 2020 until his “eyes” changed…
Federer’s wife Mirka was also a former tennis player. She often wears running shoes from the local Swiss sports brand “On”. It was through the relationship of her wife that her father knew the brand. After trying it on, Federer immediately fell in love with its simplicity. Design and unique soles and proactively contact the founder of On.
The discerning Federer immediately saw the business opportunity of “On”, determined to join the ranks of the brand, and invested a large amount of money into the brand. And by coincidence, when Dad Fei joined the team, he happened to be affected by the injury and the global epidemic. He couldn’t play, but he had a lot of time to develop tennis shoes with the team.
With Federer’s advice from the perspective of a tennis player and his personal design, he and On teamed up to create the first pair of tennis shoes in the history of the brand. In 2020, they made their debut on Fei Dad’s social platform. At Wimbledon the following year, he It is actually wearing this “new combat shoes”. Under Federer’s personal influence and sales, “On” has grown rapidly since its listing on the US stock market in 2021 and has become one of the fastest rising sports brands in the world.
Federer not only has business acumen and business skills, but also has endorsements for a number of brands such as Mercedes-Benz and Rolex. In addition to his ball skills, his good image of “elegant gentleman” brings more charm to the brand, and makes the brand willing to cooperate with him for many years. Rolex, who has been with him for many years, even made a video to thank Federer after he announced his retirement. Known as the most elegant endorsement combination in history.
In addition to the above-mentioned world famous brands, Federer has also endorsed Jura coffee machines and Moët & Chandon. Moet & Chandon has filmed a series of promotional videos for him “Exploration”. In 2018, in order to celebrate the 20th anniversary of Federer’s professional tennis career, Moet & Chandon released a limited edition of only 20 bottles of champagne in the world, with a price of about NT$600,000. , All the proceeds are donated to the foundation founded by Federer. Although the limited edition champagne is expensive, but with the high popularity of Fei Dad, the limited edition champagne is still sold out.
Federer is undoubtedly a tennis superstar, and is also the “belief” in the hearts of many fans. Although Federer’s career on the court has ended, I believe that with his excellent image and business acumen, everyone can expect him to retire. “Go to the mall” or develop a variety of tennis-related supplies.
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