Gwangju National Science Museum Honored as ‘SNS of the Year,’ Sets New Standard for Science Outreach
GWANGJU, SOUTH KOREA – In a significant win for science communication and digital engagement, the Gwangju National Science Museum has been recognized with the prestigious ‘2025 SNS of the Year’ award, taking home both the grand prize for Facebook of the Year and Blog of the Year in the non-profit category. This breaking news highlights a growing trend: museums are no longer just places to *see* science, but places to *experience* it – and increasingly, to connect with it online. The awards, presented by the Korea Social Contents Promotion Association and sponsored by the Ministry of Science and ICT, underscore the museum’s success in making science accessible and engaging for a wider audience.
From Exhibits to Engagement: A Digital Transformation
The Gwangju National Science Museum didn’t simply create a social media presence; it cultivated a thriving digital community. Judges specifically praised the museum’s innovative use of card news and short-form video content on Facebook, effectively translating complex scientific concepts and museum programs – exhibitions, educational initiatives, and special events – into easily digestible formats. This approach resonated across demographics, sparking increased visitor participation and content sharing. Think behind-the-scenes glimpses of exhibit creation, interactive quizzes, and bite-sized explanations of scientific principles. It’s a far cry from the static displays of museums past.
But the museum’s success isn’t limited to visual platforms. Their blog consistently delivers in-depth articles, offering detailed reviews of events, explorations of educational programs, and exclusive insights into the museum’s collections. This dual approach – quick, engaging content on Facebook and comprehensive information on the blog – caters to diverse learning styles and information needs. This is a key SEO strategy, providing a wealth of content for search engines to index and present to users seeking information about science and museums.
AI and ESG: The Future of Museum Communication
What sets the Gwangju National Science Museum apart is its proactive embrace of innovation. Starting this year, the museum integrated artificial intelligence into its content creation process, streamlining production and enhancing the quality of its digital offerings. This includes expanding short-form video production and implementing real-time communication events to foster direct interaction with the public. This isn’t just about keeping up with trends; it’s about leveraging technology to amplify the museum’s impact.
Beyond technological advancements, the museum has also demonstrated a commitment to Environmental, Social, and Governance (ESG) principles. Events tied to Earth Day and Environment Day highlighted practical steps individuals can take to protect the planet, demonstrating the museum’s dedication to social responsibility. This integration of ESG values not only aligns with global trends but also resonates with a growing audience of socially conscious visitors.
Director Lee Jeong-gu: A Vision for Accessible Science
“This award is a result of the efforts of the science museum staff to communicate more closely with visitors and the interest of the public,” stated Director Lee Jeong-gu. “We will continue to strengthen digital communication and introduce various contents so that the public can experience science in a more friendly and enjoyable way beyond the constraints of time and space.” This commitment to accessibility is at the heart of the museum’s success, and it’s a model that other institutions can learn from.
The Gwangju National Science Museum’s story is a powerful reminder that museums are evolving. They are becoming dynamic hubs of learning, engagement, and community building, both physically and digitally. By prioritizing innovative content, embracing new technologies like AI, and demonstrating a commitment to social responsibility, the museum is not only attracting visitors but also inspiring a new generation of science enthusiasts. As museums worldwide grapple with the challenges of the 21st century, the Gwangju National Science Museum offers a compelling blueprint for success – one built on connection, innovation, and a genuine passion for sharing the wonders of science.
Reporter Kim Han-sik, ETNews.com
