The TGR Haas F1 Team has secured a landmark partnership with Brazilian banking giant Bradesco ahead of the 2026 São Paulo Grand Prix, a deal strategically timed for the home debut of Brazilian driver Rafa Camara. The tie-up, unveiled in the build-up to the race set for November 8 in São Paulo, marks Bradesco’s first entry into Formula 1.
Strategic Timing for Camara’s Debut
The partnership announcement closely follows Haas’s unveiling of Camara as one of its drivers for the Brazilian Grand Prix. The Brazilian driver will make his debut for the team at the event, replacing Esteban Ocon, who was dropped earlier this week. Camara has been sponsored by Bradesco for the last few years, dating back to his time racing in the Formula 3 series.
Dealing with Camara's Future
While the new deal is confirmed for the 2027 F1 campaign, nothing has been finalized regarding Camara’s status as a Haas driver for the full length of next season. The team, currently seventh in the 11-team F1 constructors’ standings with four Grands Prix left, is title-sponsored by Toyota Gazoo Racing.
Official Statements on the Partnership
Haas team principal Ayao Komatsu commented: Bradesco’s entry into F1 for the first time represents an exciting milestone for the institution, as a leading brand in its segment, and we are proud and excited that they have chosen to begin this journey with us.
Jose Ramos Rocha Neto, Banco Bradesco’s executive vice president, added: Establishing a partnership with the TGR Haas F1 Team represents an extraordinary milestone in projecting the Bradesco brand to the highest level of world sport.
