2024-05-21 17:21:08
Haier has change into the official associate of the French Open since 2023 and has deployed a significant plan throughout the brand new French Open, which might be held from Might 20 to June 9, 2024. Alternative to shine among the many public by showcasing its newest improvements. The model can also be utilizing the occasion to extend its visibility and is deploying a multi-channel communication marketing campaign primarily based on values shared with the tennis world, particularly precision, efficiency, excellence and above all magnificence.
Along with Roland Garros, Haier completes its presence within the tennis world as an official associate of the ATP Tour and also will take part within the 2024 and 2025 Masters 1000 occasions: Mutua Madrid Open, Nitto ATP Finals, Rolex Paris Masters, ATP 500 Hamburg Open and two ATP 250 tournaments: Umag Open Laguna Croatia and European Open Antwerp. Throughout the two weeks of the French Open, Haier will perform main actions by means of quite a lot of mechanisms, and its recognition will double:
A main location in entrance of the web at Roland Garros
Haier will proceed the 2023 version, particularly within the six essential courts of the Stade Roland Garros (Philippe-Chatrier, Suzanne-Lenglen, Simonne-Mathieu, n° 6, n° 7 and n° 14). This ensures the model’s excessive visibility through the recreation. In line with analysis performed by Nielsen in 2023, the Haier model was seen for practically 22 minutes through the multiple hour of televised video games.
Haier may even sponsor highlights of the match inside two weeks, which might be broadcast on French Open social networks. #extraordinarymoments
Within the coronary heart of Roland Garros, the general public will be capable to uncover the model’s newest improvements at devoted stands and benefit from the enjoyable expertise of turning into N°1, elevating a memento cup of time.
Haier can have greater than 100 sq. meters of reception house within the associate village, the place cooking reveals, cocktail leisure and laundry companies will assist you to expertise the model’s merchandise.
Highly effective media plans beneficial by Performics and Publicis Media Content material
Strengthen its affect and enhance its visibility among the many public. Haier is cooperating with France Télévisions on a sponsorship marketing campaign geared toward optimizing media affect through the occasion. Subsequently, from Might 20 to June 9, Haier will seem on TV, streaming media and social media. The TV system will guarantee continued model visibility with greater than 200 billboards earlier than and after the tip credit, repeats and trailers.
Haier may even maintain a “Play with the World’s No. 1” occasion within the capital, highlighting its two star merchandise, the X Collection 11 washer and the FD 90 Collection 7 multi-door fridge, by means of a poster marketing campaign. It may be seen in surrounding XXL shops and from June 3 to June 9, 2019, through animated digital screens in roughly 100 metro stations serving the Roland Garros Stadium.
Improve presence on social networks
Influencer campaigns might be run by content material creators specializing in way of life and even sports activities. To this finish, Haier has chosen the well-known feminine athlete Anna Ivanovich as its picture ambassador. Precision, energy and magnificence are the qualities of the best tennis champions, and it’s these attributes that make them supreme for the model. The famend tennis participant will proudly signify the model’s values, each throughout matches and in digital media.
Johanna Rochman, Advertising and marketing and Communications Director of Haier France : “This 360-degree publicity marketing campaign will allow Haier to boost its visibility and model affinity amongst its core targets. Tennis followers are very demanding, pursue emotion and transcend themselves, and similar to Haier’s prospects, they’re devoted shoppers. for progressive, designed, sturdy and linked merchandise »
Haier’s participation within the French Open supplies the model with a possibility to exhibit the efficiency, innovation and design worth of its merchandise. Haier additionally differentiates itself by means of its capacity to supply linked merchandise, permitting shoppers to profit from distinctive experiences. With practically 6 million linked customers throughout Europe, the hOn app permits every client to regulate how they use their merchandise to optimize outcomes and enhance efficiency. The model will use the occasion to showcase its newest new merchandise, specializing in the innovation and efficiency of flagship merchandise resembling the brand new X Collection 11 washing vary or the FD 90 Collection 7 multi-door fridge.
On the event of the French Open, Haier France will launch the primary wave of the Engagement Household Barometer produced by Opinion Manner. Haier is dedicated to serving the “participatory household”, which refers to taking a aware and accountable angle in the direction of the use and repair lifetime of family home equipment, aiming to scale back its affect on the atmosphere (water consumption and vitality) and optimize the service lifetime of the tools ( Upkeep) ). By way of its barometer, Haier France asks French folks concerning the makes use of, expectations and obstacles related to their buy, upkeep and use of family home equipment.
Vincent Rotger, Common Supervisor of Haier France : “Haier’s efficiency at Roland Garros might be implausible once more this 12 months! There are various synergies between some of the prestigious tournaments on this planet and our main model identified for its high-end and dependable merchandise. »
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