The Jeollanam-do Gwangju Integrated Special City of Hampyeong-gun announced a 20% discount event on local agricultural and specialty products through its official online shopping mall, Hampyeongcheonji Mall, running from October 23 to November 8, 2026, to coincide with the 2026 Daehanminguk Gukhyang Daejeon.
Hampyeongcheonji Mall Offers Discounts to Boost Farm Incomes
- Hampyeong-gun is running a 17-day discount event on Hampyeongcheonji Mall starting October 23, 2026.
- Shoppers receive a 20% discount coupon alongside a continuing 5% purchase reward point benefit.
- The promotion aims to boost online distribution and farm incomes during the Daehanminguk Gukhyang Daejeon festival, though it will close early if its allocated budget runs out.
Hampyeongcheonji Mall Discount Structure
Running for 17 days through November 8, 2026, the promotional event applies across the platform to encourage online consumption of regional goods. Consumers utilizing the online shopping mall during the festival window receive a 20% discount coupon applicable to all products listed on the site. Alongside this reduction, the platform maintains its standard reward structure, granting buyers an additional 5% accumulation of their purchase amount in points.
Pressnews reported that the initiative specifically targets the influx of tourists visiting the autumn festival to expand online sales channels. However, officials noted that the promotion operates under strict financial constraints. Because the event relies on a fixed budget, organizers warned that it may conclude ahead of the scheduled November 8 end date if funds are exhausted.
| Event Parameter | Details |
|---|---|
| Event Duration | October 23, 2026 – November 8, 2026 (17 days) |
| Discount Rate | 20% off coupon on all products |
| Reward Accumulation | 5% back in purchase points |
| Contingency | Early termination upon budget depletion |
Leadership Objectives for Regional Growth
Hampyeong County Mayor Lee Nam-o stated that the county designed the promotion to let visitors purchase clean regional goods more affordably while experiencing the autumn festival. He added that the administration plans to continue utilizing Hampyeongcheonji Mall for future online promotional activities aimed at expanding sales outlets and increasing farm household incomes.
