just hours from group draw of the next World Cup, FIFA and the organizing committee of Qatar 2022 presented “Hayya Hayya” (“Better Together”, in Spanish), the first song of the World Cup soundtrack which will be played at the end of the year.
The video has an Argentine flavor. Diego Maradona celebrating his second goal against Belgium during the 1986 World Cup is the first player to appear in the video. It is followed by a sequence of brief appearances by soccer stars, among which Leonel Messi does not appear.
The Cameroonian Roger Millathe Portuguese Cristiano Ronaldothe French Zinedine Zidanethe Uruguayan Edinson Cavani and the brazilian Neymar are some of those who have fleeting stretches.
The first of several World Cup songs
It is the first time that the soundtrack of the competition is made up of several songs. the american Trinidad Cardonathe Nigerian David and the qatari Aisha They are the interpreters of this theme, which will liven up the draw that will take place in Doha.
The song is the first of several that will be played over the next few months.as the date of the opening match of the tournament approaches, on November 21, 2022.
The message of this first topic is “symbolize how music and football can build bridges in the world”as defined by Kay Madati, director of the commercial division of the Cup.
“The single with R&B and reggae influences ideally marks the rhythm of a football party like the one we will experience at the end of the year”FIFA explained through a statement in which it presented its new musical strategy, which provides for several tracks.