The Swedish clothing giant H&M announced Tuesday the withdrawal of the sale of a collection signed Justin Bieber after a furious message from the Canadian star claiming not to have agreed to this “junk”.
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“The H&M merchandising they did with my name on it is junk and I didn’t approve of it. Don’t buy it,” the 28-year-old singer said in a post on Instagram.
This range was put on sale “entirely without my permission”, he also claimed.
Contacted by AFP, H&M announced that it had withdrawn the entire range from sale “out of respect” for the artist.
“As with all other licensed products and partnerships, H&M has followed the appropriate approval procedures,” a spokesperson said in an email.
“But out of respect for the collaboration and Justin Bieber, we have removed the apparel from our stores and online,” he added.
H&M has worked for several years with Justin Bieber for products associating his name or his tours.
The range currently on sale included sweaters, T-shirts, phone accessories and a canvas bag.