The fun is back, the excitement is back, the passion is back, the strongest league in the world is back, the English Premier League is back.
If you are one of the pioneers of social networking sites continuously, then you – without a doubt – have noticed a state of overwhelming happiness for football fans in the last hours, a state that was absent about 3 months ago, when the major league competitions ended.
That state of happiness was accompanied by the return of the league, which is considered by many – myself among them – the strongest league in the world, and if you like, the most exciting and fun sporting competition around the world, which is the English Premier League.
When you see that state of passion, those faces that have regained their glow, and those hearts that return to beating as if they sing joy and happiness, you must wonder: How did the English Premier League reach that degree? Why don’t our Arab periodicals enjoy a part of this passion among the Arab masses themselves?
If you ask someone about some of the means that we can rely on to bring the Arab viewer to a part of that situation with our Arab leagues, the answers will come to you as rain showers that do not stop, but all of them will not touch the real aspect, which we need to reach this game that they play in the “Premier League.” “.
No, gentlemen, the problem is not only in the marketing aspect, nor the media, nor the administration, not even the technical. It is true that all of these problems exist, but they are not the essence nor the basis. In order for us to have a passion similar – even a little – to the passion of the fans for the “Premier League”, we must To realize first that we play what is called “football”.
Yes, my dear, we need someone who runs the system correctly, who markets it better, and who promotes it in the media as best as possible, but the question is: What will it be promoted? A football product that entertains the viewer with strong matches, or a product that has nothing to do with football except in terms of its name?
In order not for my constructive talk to be in vain, let me cite the two strongest Arab leagues in Asia and Africa, and let’s start with the yellow continent, which is dominated by “Al Hilal” as well as the Saudi League. Or Abdul Razzaq Hamdallah between victory and Al-Ittihad, or the fiery statements of Khaled Al-Baltan, president of Al-Shabab Club.
And if you are a follower of Egyptian football, the first thing that will come to your mind is either the continuous statements of Al-Ahly’s board of directors, or the controversial statements of Mortada Mansour, President of Zamalek, or the “Kahraba” case with Zamalek, or the Abdullah Al-Saeed case with Al-Ahly.
The question here among all these names: Where is the football?
It has become like analytics studios, lasting 5 minutes amid half-hour commercial breaks, all this controversy, constant objections and mutual accusations of competitions that do not provide an artistic return commensurate with the events around them.
Did you know, my dear, that the English Premier League coach most complained about last season was the German Thomas Tuchel, the Chelsea coach?! He complained 11 times in 38 matches.
Do you know how many times he complained about arbitration decisions?
Only complained twice! Yes, twice in 38 games, which is the most complained!
When you look at this, you realize the real difference between us and the Premier League. Before we work on developing the administrative, media or marketing system, we must first work on developing the individuals who access those systems, and educating them, to realize that the real product that must be presented is ” Football.” As for the momentum of disputes and arguments around it, it must be on the sidelines.
When individuals realize this, we can use them to develop each system separately, and then the fans will return to the stands smoothly, so that the clubs will reap the benefits of this from the proceeds of selling tickets, and the views will increase on the product, which will then become real and not fake, so that the channels reap the fruits of this with campaigns that occupy time A short time with a great return, and then the value of the competition will increase, which will benefit the clubs, which will become richer, which will raise the degree of competition, and then the value of the competition will increase again, so that the fans will see special content that provides artistic pleasure that creates a passion that these conflicts cannot create.
The opinions and information contained in the opinion articles express the author’s point of view and do not reflect the direction of the newspaper