Shin Young-pyo Kim’s ‘National Singing Contest’ has been unveiled.
KBS 1TV ‘National Singing Contest’, where he appeared as the host, opened its doors on the 16th. According to Nielsen Korea, an audience rating research institute, the national rating is 9.2%. Considering that the audience rating of the previous week’s episode was 7.3%, it is a jump. This can be called the ‘Kim Shin-young effect’.
#Can the ‘National Singing Contest’ be revived?
The ‘National Singing Contest’ is a staple of Sunday. With a stable rating of around 10%, it captivated middle-aged viewers. Considering that the ratings of music ranking programs featuring popular K-pop idol singers such as KBS 2TV ‘Music Bank’, MBC ‘Show Music Core’, and SBS ‘Inkigayo’ are less than 1%, It can be seen that the ‘National Singing Contest’ is a symbolic program.
‘National Singing Contest’ has gone through a dark tunnel in recent years. It was hit directly by the pandemic. As large-scale crowds gather and filming takes place around the country, we had to worry about infection between regions. In addition, the high average age of the participants and spectators also made it difficult for them to be vulnerable to COVID-19. In the end, for the past two years or so, ‘National Singing Contest’ has been reruns of existing broadcasts without new recordings.
At the time when social distancing was lifted at the end of April and the time to resume outdoor recording of the ‘National Singing Contest’ was contemplating, Songhae’s health issue, which can be said to be the sign of the ‘National Singing Contest’, was raised. Reports were made that he was leaving the company, expressing difficulties in moving long distances for physical reasons. In June, as Song Hae, a living witness of Korean popular culture, passed away, the ‘National Singing Contest’ faced a crisis again.
Afterwards, composer Lee Ho-seop and announcer Lim Su-min hosted the ‘National Singing Contest’, which took on a new phase when Kim Shin-young was selected as a new host. The news of his appointment was so ripple that it was reported as ‘breaking news’. It’s a surprise that no one expected. However, an atmosphere of “appropriate cast” was formed, and interest in ‘National Singing Contest’ surged.
What was the reaction of the viewers who watched the first broadcast on the 16th? After the first broadcast was released, more than 50 comments were posted on the viewer’s bulletin of ‘National Singing Contest’. The reaction is hotter than ever. Viewer Kim So-na said, “I have seen the new rise of the ‘National Singing Show’ that can encompass all generations. I think the MCs that have been discussed so far are more suitable than anyone. We will be together in front of the TV every week.”
Another viewer, Jeong Hyeon-soo, said, “Songhae MC passed away and her mother said that she wouldn’t be wrong, but she waited for today. I cried and laughed all the time while watching… She said, ‘Shinyoung is really good and she’s doing well'” expressed
There were also some noises in this process. The Hanam-si episode, which was recorded later than the Daegu Dalseo-gu episode, aired first, sparking a controversy over regional discrimination. Regarding this, the production team explained, “We had decided to broadcast the Hanam episode first, and before the first recording, we informed Dalseo-gu that it will be broadcast on October 23.” As the public interest in ‘National Singing Contest’ has risen, it can be said that this is a topic that the production team needs to take more care of.
#Kim Shin Young-pyo ‘National Singing Contest’, what was different?
Kim Shin-young took the microphone of the ‘National Singing Contest’ and claimed to be ‘Sunday’s youngest daughter’. He said, “Song Hae was a ‘Sunday Man’. ‘Sunday Woman’ is difficult to approach, and raising the youngest daughter is also fun, so I thought of ‘Sunday’s youngest daughter’. I hope that you will look at it prettily.”
With Kim Shin-young as the MC, the popular opinion is that “The National Singing Contest has become younger”. The age of participants in Hanam-si also decreased significantly. Of the 12 participating teams, seven were in their 20s and 30s. The 20s had the most with 8 teams, followed by 3 teams in their 30s, 4 teams in their 40s, 2 teams in their 50s, and 1 team in their 60s. Of course, it is impossible to determine the atmosphere that has changed only with the Hanam City edition, but through various online communities, there are quite a few responses from the younger generation saying, “I will take care of the ‘National Singing Contest’ hosted by Shin-Young Kim.”
The face of the first singer also changed. On this day, singer Yang Hee-eun, actress Lee Gye-in, comedian Song Eun-i, and trot singer Park Seo-jin participated in the broadcast. Yang Hee-eun was her first ‘National Song Proud’ outing after 52 years of her debut. He encouraged him, “Let go of your greed and don’t try too hard, just work hard”, and Song Eun-i, who is also the president of Kim Shin-young’s agency, not only came out with a bouquet of flowers, but also hung a candy necklace for Kim Shin-young, saying, “Eat it when the sugar runs out.” In addition to this, the girl group Brave Girls also participated and raised the excitement.
Shin Young-pyo Kim The first button of the ‘National Singing Contest’ was well sewn. 9.2% is close to the pre-pandemic audience rating. What would you have said if Songhae, who was shouting ‘Heaven Singing Contest’ from the sky, watched this broadcast? Kim Shin-young appeared on KBS ‘9 O’Clock News’ on the 14th and she said this.
“Won’t ‘Ding’ Dong-Dang-Dong come out? It’s not ‘Ding-Dong-Dang-Dang’ yet, it’s ‘Ding’ Dong-Dang-Dong. It seems like you’ll be watching for 10 years until the river changes. If you watch ‘National Singing Contest’, sometimes I look at the sky like this. At that time, I say ‘thank you’ and proceed with the process. I wonder if they are watching over me.”