Game news “I find that the prices of the games are too low” Apparently, you would have to spend €100 to play a game according to the boss of this legendary publisher
Published on 09/26/2023 at 9:53 p.m.
If for you, a game sold at €80 is far too expensive, know that you are certainly not at the end of your troubles. For the boss of Capcom, the “prices are still too low”.
Games ever more expensive to develop
The cost of developing games yesterday is not the same as today. Without even taking into account the biggest productions in the industry, like Red Dead Redemption II which alone is worth $540 million, which is equivalent to two Avatar films, a game today is very expensive to produce. To give you a few examples, Starfield is $200 million; Shadow of the Tomb Raider represents $125 million.
To try to counter this problem, different publishers have increased the price of their games, starting with Sony which, upon the arrival of the PlayStation 5, decided to sell its AAAs at €80. Others followed, like Warner Bros. with Mortal Kombat 1 sold for €75 in its Standard version, or with the arrival of numerous Collector’s Editions, expansions and other early access. Everything is possible to make the enormous expenses incurred upstream profitable, but for some publishers, this is not yet enough.
€100 per game, coming soon?
It was during an interview carried out by Nikkei that Haruhiro Tsujimoto, the president of Capcom, returned to the question of price. And for Haruhiro Tsujimoto, in view of ever more expensive developments and inflation, games are still not sold expensive enough when they are launched.
Personally, I think the game prices are too low. Development costs are about 100 times higher than in the Famicom era, but game prices haven’t risen as much. It is also necessary to increase salaries. Considering that wages are increasing across the industry, I believe that increasing unit prices is a healthy option for businesses. Haruhiro Tsujimoto
For Haruhiro Tsujimoto, a game should currently be sold for around $100 for it to be viable in the long term.
Obviously, this is just a suggestion for now, but it doesn’t mean that games will increase again in the near future. But the risk is that such an increase in prices will be a huge barrier for many players who will turn more to the second-hand market which, as a reminder, brings nothing to publishers. And you, would you be ready to put €100 into a game to have it on release?
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