The summer of festivals is in full swing. Those lucky enough to participate will be treated to a succession of highlights. However, there will also be great news for everyone else.
Big hip-hop activity with superstars like ASAP Rocky, Sido or Tyler, the Creator at the Openair Frauenfeld. Dreamy pop of the 80s with A-ha at the Montreux Jazz Festival with an incomparable atmosphere. Champions of the Swiss hit parades like Bligg or Loco Escrito at the “Moon & Stars” on the Piazza Grande in Locarno or the good-humored hit factory Black Eyed Peas at the Gurtenfestival – the summer of festivals has been flexing its muscles lately.
The good news is that that’s not all and the musical summer of 2022 still has energy to spare. With the traditional open air events in Gampel (August 18 to 21) and Val Lumnezia (July 21 to 23), the festival season will go up a notch in the coming days.
Switzerland is a country of open air
The many happy faces in front of the Swiss open air stages are proof that the need to catch up in live music is enormous after the pandemic. No wonder: two years of enforced break is a challenge for any music fan. It is therefore all the more pleasing that, despite some uncertainties, the reboot of the festival has worked so well this year.
As sponsoring partner of the ten largest music festivals in Switzerland, Swisscom is the guarantor of open air culture in Switzerland, which is one of the largest in the world. Because those who have already taken part in a music festival abroad know it: the organization, the program and the offer of Swiss music festivals are absolutely exemplary.
Strike a pose on all channels
Swisscom brings its stone to the building. In the Swisscom lounges, fans can recover from fatigue in a friendly atmosphere. The fact that they can charge their mobile phone at the same time is more than a nice bonus. Because music festivals are also the big topic of the summer on social media – and the operation of Instagram and the like not only requires time, but also battery power.
Swisscom ensures that fans can present themselves perfectly on social media. The blue Space makes it possible to take the best selfies on the spot. It also offers shade, sunscreen and, if needed, something for breathing. Ultimately, most people want to look good when taking their “best pose” for the Instagram channel.
At home, front row
Most of us, of course, cannot attend all the festivals. But there too, there is good news. Indeed, music festivals do not take place “only” on site. Blue’s musical theme world allows you to participate in the festival around the clock.
Online on blue News, on social media and even on the big screen in your home via blue TV, you fill up music festivals with concerts, background information, news and interviews, even if you can’t not be present directly on site.
For example, fans were able to watch rapper Loredana’s entire concert live at the Openair Frauenfeld – or watch it live streaming at home via blue News. Depending on the possibilities and needs, the Swisscom Festival Summer makes it all possible.
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