Breaking News: Sigma’s Transformative Approach to the Food Industry
The food industry is undergoing a significant transformation, driven by technological innovation, improved flavor, and a focus on sustainability, health, and nutritional inclusion. Sigma, through its consolidated brands and new business units, is diversifying its offerings to meet emerging consumer demands and the specific needs of various population groups.
Sigma’s Commitment to Health and Sustainability
Sigma’s business growth relies on its well-known brands such as Campofrío, Navidul, Oscar Mayer, and Revilla, with continuous improvements in nutritional values. The company aims to transform the way we eat by integrating technological innovation, taste, and an ethical commitment to sustainability, nutritional inclusion, and health.
“From Sigma and Campofrío, we are committed to creating foods that contribute to the improvement of people’s quality of life without compromising taste, because we are convinced that the balance between enjoyment and health is necessary.” – Juana Manso, Director of Marketing at Campofrío
In Spain, where 21% of the population is over 65, Campofrío has focused on reformulating products with less salt and fats, more protein, and better nutritional quality to meet the needs of this demographic.
The Best Plant Alternative: Better Balance
Florencio García, Director of Better Balance in Europe, emphasized eliminating cultural barriers to incorporating vegetable proteins into daily diets. Better Balance, with only two and a half years in the market, has achieved a 30% share in the hot vegetable puppies category by offering natural, low-saturated-fat products.
The company continues to develop new plant-based products in its culinary laboratory in Madrid, where chefs reinterpret recipes to meet consumer preferences.
Specialized Clinical Food: Campofrío Health Care
Campofrío Health Care has innovated in clinical nutrition, focusing on people with dysphagia, an alteration that hinders swallowing. Their range of textured crushes aims to dignify people with dysphagia and allow them to enjoy meals reminiscent of the Mediterranean diet, now available in supermarkets.
“The future of medical care goes through homes. Hospitals will be in the hall of our houses.” – Marta León, Responsible for the Nutrition Area at Campofrío Health Care
Functional and Protein Snacks: Snack’in for You
Simón Fusté, Director of Snack’in for You in Europe, introduced product lines that reduce protein deficits in diets using natural ingredients. Their crispy, gluten-free, high-protein snacks made exclusively from egg are a standout, complemented by a sustainability plan focusing on renewable energy and process automation.
“Digitization is not an option, it is a necessity.” – Simón Fusté, Director of Snack’in for You in Europe
Sigma’s initiatives reflect a broader trend in the food industry towards health, sustainability, and technological innovation. As consumer demands evolve, companies like Sigma are at the forefront, ensuring that food not only tastes good but also contributes to a healthier and more sustainable future.
Stay tuned to archyde.com for more breaking news and insights into the ever-evolving food industry.
