date of publication:
Jun 08 2022 2:47 GMT
Update date: June 08, 2022 3:00 GMT
Instagram has officially launched the new Pin a Post feature via its digital app, which allows users to pin up to three posts to the top of their profile page, including photos and Reels videos. .
The photo platform said in a blog that the new feature “will give creators more flexibility to express themselves in their personal accounts.” Instagram had tested the feature last April for a limited number of users.
Adam Mosseri, Head of Instagram, said: “Your personal account is your space, so we are looking for more ways to give you control over this experience.”
Mosseri added – in a video he posted to reveal the new feature – that it is possible to “pin posts” by going to the image or clip in question, pinning it, then pressing the three-dot icon at the top right and choosing “Install to personal account.” Once you do that, he clarified, the post will appear at the top of the profile page.
Instagram grid pinning feature confirmed https://t.co/IpuTmmzTOw
— Matt Navarra (@MattNavarra) June 7, 2022
Notably, Instagram users already had the ability to pin Stories on top of their personal accounts. But expanding this feature, to include photos and videos, will give them more tools and control to highlight their favorite posts that may be buried under many photos.
Mosseri stressed during his speech that the feature may be useful for creators and content creators who post frequently but want to highlight a particular post at the same time. Mosseri also revealed several other features and updates designed specifically for creators, which Meta, the owner of Instagram, announced last Friday.
One of the most notable of these updates is allowing users to create “Reels” clips of up to 90 seconds, after testing long clips with specific users over the past few months.
The platform also added the feature to “add comment” or “background sounds” from any other video clip of at least 5 seconds, and a number of new templates.
With these templates, people can use and drag audio and clip sequences, which eventually helps them “recreate more complex layouts” just by adding their own content and clipping their clips.