2024-03-23 22:00:00
Pan Siliang, chairman of Regent Hotel Group, the leader in the domestic hotel industry, described the performance of international tourist hotels during the epidemic as dismal and requiring emergency treatment in the intensive care unit. Now that borders are open and foreign tourists have returned, the performance of tourist hotels has also revived, almost returning to the level of 2019. . (Photo/Photo by Zhou Zhilong, Photo by Fang Wanmin)
Border closures have been lifted and international tourists have returned. The International Tourist Hotel, where Pan Siliang, chairman of Jinghua Group, shouted “enter the intensive care unit for emergency treatment” a few years ago, is now back to life. According to the 2023 tourist hotel operation statistics released by the Ministry of Transport on the 11th, the total revenue was 59.5 billion yuan, an increase of 13.8 billion yuan compared with the previous year, and was almost the same as before the epidemic. Taipei Regent Hotel, the revenue leader in Taiwan, and Taipei Grand Hyatt Hotel, which ranked second, both saw their revenue jump by more than 1 billion yuan compared with the previous year. However, the top four hotels in terms of revenue remained standing, but there was a reshuffle in the latter segment. .
The Ministry of Transport counts the operating status of about 120 registered tourist hotels across the country every year. According to CTWANT reporters, the total revenue in 2019 before the epidemic was 59.9 billion yuan. After the global epidemic broke out in 2020, the number dropped all the way. In 2021, the local epidemic Out of control, with only 33.9 billion yuan left for the whole year. As the road to unblocking reaches 2023, the revenue of tourist hotels in Taiwan has rebounded to 59.5 billion yuan, and the occupancy rate has exceeded 60%, almost catching up with 2019. However, affected by inflation and lack of work, the average house price is 4,660 yuan. 24% higher than in 2019.
Taipei City’s tourist hotels, which suffered the most during the epidemic, were finally saved. Last year, the revenue of the top ten hotels all reached the 1 billion mark, with occupancy rates, average room prices, rents, and catering revenue all increasing. Including Taipei Fuhua, Taipei Grand Hyatt, Far Eastern Shangri-La, Taipei Marriott, W Hotel, Le Méridien, Taipei Sheraton and other hotels, the rental income has more than doubled; and the average room price has increased the most at Le Méridien, with an average stay of one It cost 3,382 yuan more than the previous year.
In 2023, Taipei Regent Hotel once again dominated Taiwan with total revenue of 3.18 billion yuan, the occupancy rate reached 78%, the average room price was 5,612 yuan, and the catering revenue was as high as 2.02 billion yuan. In addition to the operation of the hotel restaurant and catering, this amount It also includes off-site catering brands “Thai Market” and “Just Grill” as well as the “Forbidden City Jinghua” which can host banquets.
The most discussed hotel room last year was the “2538” presidential suite at Grand Hyatt Taipei. Hon Hai founder Terry Gou specially invited Kuomintang presidential candidate Hou Youyi and Kuomintang presidential candidate Ko Wenzhe to have talks here in order to consolidate the opposition for the presidential election. . (Photo/Provided by Grand Hyatt Taipei, photo by Fang Wanmin)
However, Taipei Regent still has inherent limitations. It has 538 rooms, and its guest capacity cannot surpass Taipei Grand Hyatt, which has the largest number of rooms in Taiwan with 850. Therefore, Taipei Grand Hyatt has become the king of rents in Taiwan with 1.31 billion yuan, with total revenue of 28.9 Billions of dollars took the back seat. Taipei Grand Hyatt was also the hotel operator with the largest revenue growth last year, with an increase of 1.12 billion yuan, which clearly shows the impact of border opening on large international hotels.
Grand Hyatt Taipei has had political topics to generate publicity for the hotel every year. In 2022, Speaker of the U.S. House of Representatives Pelosi visited Taiwan, and last November there were “Blue and White” talks on the presidential election. The presidential suite “Room 2538” that Terry Gou booked out of his own pocket has also become the most discussed and exposed room last year. According to online rumors, the price per night is 18,000 yuan, but it is actually priced at 180,000 yuan. In addition, at the end of last year, Grand Hyatt Taipei also welcomed global fashion queen Anna Wintour, who came to Taiwan for the first time, to stay in the 57-square-meter luxury diplomat suite.
Last year, “God of War” Allen Iverson came to Taiwan to hold a meet-and-greet and stayed at the Taipei Marriott Hotel. The hotel specially made cute bears and basketball-shaped desserts to welcome guests. (Photo/Provided by Taipei Marriott and Evolution Sports)
However, regarding the 1.12 billion yuan jump in revenue, Wang Xiaohui, director of the Grand Hyatt Taipei Hotel’s Marketing Business Department, responded that after the opening of the country, 80% of the accommodation came from foreign tourists, with the United States being the largest group, and a large number of group tourists from the technology and financial industries stayed, driving the revenue. substantial growth. The largest group last year stayed in 300 rooms at one time, achieving a record of more than 1,000 room nights.
The third and fourth places in the revenue ranking of tourist hotels in Beijing were taken by Taipei Sheraton and Taipei Marriott with 2.51 billion yuan and 1.98 billion yuan respectively. The most sensational thing about Taipei Marriott last year was that NBA legend Allen Iverson came to Taiwan to hold a meeting and stayed in the 36-square-meter “Skyline Marriott Suite”. The hotel specially customized bathrobes, towels, handmade products, and more. Sewing-shaped bears and Taiwanese specialty snacks welcome guests.
Taipei Marriott Hotel Public Relations Manager Sun Yitian said that the “Skyline Marriott Suite” where Ares stayed at was priced at NT$57,000+15.5%. There were only two rooms in the hotel. The large floor-to-ceiling windows afforded a view of Taipei 101, Songshan Airport planes taking off and landing, and the Dajia River. Bin Park has a pleasant view, and the room is a hidden version that cannot be seen on the official website. The hotel has a bathrobe specially made for the God of War. Many people have called to inquire about buying it, but it is not for sale.
Ranking of the top ten tourist hotels in Beijing City, after fifth place are W Hotel, Far Eastern Shangri-La, Taipei Grand Hotel, Le Méridien, Taipei Howard and Meifu Hotel, mainly due to W Hotel rising 4 places, Taipei Howard Moving up 1 place, causing a major reshuffle in the later classes.
Among them, Taipei Fuhua happens to be celebrating its 40th anniversary this year. General Manager Xiao Ruiqiang also announced at the beginning of the year that he has completed the contract with Marriott Group and will spend billions of yuan on internal modifications in early 2025. It is expected to be completed in mid-2026 and introduce “Autograph”. Selected Hotels” a new high-end brand. How the old hotel will integrate with the world is very exciting.
Taipei Hi-Lai was put into trial operation last year, and the results of the initial trial in the past three months have also been released. The occupancy rate is 28%, the average house price is 6,304 yuan, and the total revenue is 160 million yuan. Taipei Hi-Lai is located in the core of Nangang Economic and Trade Park. It cost nearly 6 billion yuan to build and has a total of 425 guest rooms. Before the opening, general manager Lin Zikuan called out the goal of a future occupancy rate of 65% and an average house price of more than 6,800 yuan. It is coming fiercely. Tourism in 2024 It remains to be seen whether the hotel revenue rankings will be shuffled again.
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