2023-07-30 08:40:14
(Sisacast, SISACAST=Reporter Gihoon Choi)
Galaxy Z Fold 5 and Galaxy Z Flip 5.[사진=삼성전자]
On July 26, Samsung Electronics unveiled two new foldable smartphones, ‘Galaxy Z Fold 5’ and ‘Galaxy Z Flip 5’. The response from consumers was favorable. This is because there are many improvements over the previous version. The most notable change is the exterior. The Galaxy Z Fold 5, which folds horizontally, is about three-fourths thinner than the previous one. It also weighs 253g, making it the lightest among the Fold series ever. It has also succeeded in improving the lifting phenomenon of the ‘hinge’ that folds smartphones.
The Galaxy Z Flip 5, a foldable smartphone in the form of a clamshell that folds in the vertical direction, has a ‘Flex Window’, a ‘cover screen’ that can be seen even when the smartphone is folded, from 1.9 inches to 3.4 inches (approximately 86.1 mm) in the previous 2 doubled. Another advantage of this screen is that it can be decorated according to the user’s preference, such as the watch style and photos. In addition, even when the smartphone is folded, various information and functions such as music player, real-time stock quote, weather, missed calls, and call history can be used.
The camera function has also been upgraded. The Fold 5 is equipped with a rear triple camera that combines a 50-megapixel wide-angle + 12-megapixel ultra-wide angle + 10-megapixel telephoto lens, a 10-megapixel cover camera, and a 4-megapixel main display UDC camera. The back of the Flip 5 camera consists of a dual camera with 12-megapixel ultra-wide and wide-angle lenses, and a 10-megapixel camera on the front.
At the ‘Galaxy Unpacked’ event held at COEX in Gangnam-gu, Seoul on the 26th, Samsung Electronics MX Business Manager Roh Tae-moon unveiled a new smartphone.[사진=삼성전자]
It is also noteworthy that both models have improved the app processor (AP), which is called the ‘brain of the smartphone’. By adopting the 2nd generation of Qualcomm’s Snapdragon 8 for Galaxy, both performance and battery efficiency have been improved. Compared to the previous Snapdragon 8 Plus 1st generation, it is characterized by high power efficiency. The battery capacity is the same as the previous one, but it is expected to be able to use it longer due to the enhanced AP performance.
As there are several changes compared to the previous work, the selling price has increased. Each product was raised by 99,000 won. This product will be released in Korea on August 11th. The pre-sale period is from August 1st to the 7th of the same month.
Roh Tae-moon, president of Samsung Electronics (head of the MX division), showed confidence in the box office success by saying, “This year, the global foldable sales portion will exceed 20% of all Galaxy flagships.” He also emphasized, “Since the Galaxy Fold was first introduced in 2019, this year’s cumulative global sales of foldable smartphones will exceed 30 million units, which will be an important turning point for the foldable trend.”
Samsung Electronics has launched a new foldable smartphone.[사진=삼성전자]
There are many mountains that Galaxy must overcome. Even though it is the best-selling smartphone brand in Korea, the main buyers are still in their 30s and 40s, and the ‘Ajaephone image’ is deeply embedded. This is because a significant number of teenagers and 20-year-olds are looking for Apple’s iPhone. The popularity of the iPhone is so great that there is a rumor that ‘if you don’t use an iPhone among students, you will be bullied’.
Recently, the iPhone is appealing to younger customers by using ‘New Jeans’, a K-pop artist that is gaining sensational popularity among the MZ generation, for marketing. The music video for New Jeans’ new song ‘ETA’ was filmed only with the iPhone 14 Pro without any equipment.
President Roh Tae-moon was also aware of this problem. “It is true that there is a big difference between classes in the domestic market,” said President Noh. [시사캐스트]
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