Yes, my friends, the Apple may well have taken the most significant step towards the brand’s demise iTunes until now. After killing the iTunes Movies app on Release Candidate (RC) of tvOS 17.2, the company disabled — with the arrival of the stable version of iOS 17.2 — the ability to buy movies and series through the tvOS app. iTunes Store for iPhones and iPads.
First noticed by the staff of MacRumors and confirmed by Maçã in a press release released recently, the change, it seems, was made through the company’s servers, remotely. Now, when accessing the “Movie” tab of the app, the user is greeted with a message that says “You can buy or rent movies and find your purchases in the Apple TV app”.
In addition to this message, you can also notice two buttons: the first directs the user to the “Store” tab of the Apple TV app, while the other shows your purchases (also in the Apple TV app). It is also worth noting that, during the beta versions of the system, this ability continued to function normally.
As mentioned, the iTunes Movies app was also discontinued in tvOS 17.2, although it is still available on the system just to communicate the change and redirect the user to the Apple TV app — which, by the way, got a real boost from the store with the update. .
Apparently, Apple is discontinuing the iTunes Store very slowly and gradually, so that, at the moment, it is only possible to use the store to buy music and ringtones for the iPhone/iPad. The big question now is whether the company will do the same with the music store in the near future and migrate it to the Music app, which also houses Apple Music.
So let’s wait.
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