Mandopop singer Jia Jia has officially ended her 14-year tenure with Believe Music. While the record label attributed the departure strictly to the expiration of their contract, reports surfaced detailing friction over personal habits affecting her work schedule.
The 14-year alliance between the singer and her longtime label concluded following earlier news breaks in October. The transition closes a major chapter for the vocalist, who rose to prominence within the Believe Music roster.
The Bottom Line
- Jia Jia and Believe Music have officially parted ways after a 14-year partnership, with the label confirming their contract has expired.
- Industry reports and media coverage highlighted recurring concerns regarding how personal habits and alcohol use impacted her performance and professional schedule.
- Older sister and fellow singer Chi Hsiao-chun confirmed through her manager that the singer simply chose to walk her own path after her contract ended.
The 14-Year Journey with Believe Music
Jia Jia built her career as a vocalist under Believe Music, earning multiple nominations for Best Mandarin Female Singer at the Golden Melody Awards. Her vocals defined major commercial hits such as Fate
and Jia Jia Wine House
, while her appeal secured her a spot as an opening act for Mayday’s Life Live
concert series.
The label invested resources into cultivating her musical profile over more than a decade. However, rumors surrounding her professional reliability began to mount behind the scenes. Industry insiders pointed to instances where personal habits allegedly interfered with major appearances, including delayed stage times and missed travel schedules.
Confronting the Rumors on Concert Stages
Before the formal announcement of her departure, the tensions surrounding Jia Jia’s public missteps had already become an open secret within the fandom, occasionally addressed by Mayday’s frontman with humor. During concert banter segments, Ashin and guitarist Monster playfully referenced off-stage incidents, gently teasing fans about late-night social media posts and jokingly suggesting that her older sister confiscate her phone after a night out.
These lighthearted stage remarks followed public scrutiny over past controversial remarks made during disaster relief efforts in Hualien. Despite the public camaraderie and Ashin’s attempts to deflect the controversies with humor, the friction between the singer’s off-stage challenges and the label’s corporate expectations ultimately proved too wide to bridge.
Family Clarifies the Exit
Amid widespread speculation regarding the true catalyst for the split, the singer’s family stepped forward to manage the narrative. Jia Jia’s older sister, Golden Melody Award-winning singer Chi Hsiao-chun, addressed the media through her management team to put rumors to rest.
Chi Hsiao-chun stated plainly that her sister simply reached the end of her contractual obligations and desired to walk her own path, urging the public to stop entertaining speculative theories. Moving forward, the singer’s professional engagements will be handled by Chi Hsiao-chun’s agent as she enters a new phase of her career.
| Event / Milestone | Details |
|---|---|
| Partnership Duration | 14 years with Believe Music |
| Notable Works | Fate, Jia Jia Wine House, and Mayday tour collaborations |
| Contract Status | Expired; officially confirmed by the label |
| Current Management | Represented via Chi Hsiao-chun’s agent |
