Oscar winner Joaquin Phoenix stars in a surreal campaign film for Gentle Monster’s upcoming AI-powered eyewear collection, directed by Jonathan Glazer, with pre-orders launching November 12 ahead of a New York preview, Variety reported. The South Korean eyewear brand debuted a teaser for the film, which follows Phoenix as a salesman who encounters bizarre occurrences in a hotel and discovers the eyewear allows him to communicate with mysterious figures.
AI Eyewear Partnership Details
The new collection is formed from a broader collaboration involving Gentle Monster, Google, and Samsung, initially presented at Google I/O this past May. The smart glasses operate on Google’s Android XR platform and utilize its Gemini AI assistant, enabling hands-free help with capturing photos, placing calls, and translating conversations. A public preview for the collection will be held in New York from November 13 to 23, with registration available through the brand’s website.
Campaign Film Narrative
The short film, directed by Jonathan Glazer, portrays Phoenix’s character experiencing bewilderment and curiosity in a strange, surreal world. Gentle Monster described the campaign in a press release, stating, Jonathan Glazer transforms an ordinary space into a strange, surreal world. Within it, Joaquin Phoenix subtly portrays a character navigating bewilderment and curiosity, fear and amusement, drawing audiences into this bizarre journey.
The film explores how the technology can expand human connection by depicting communication with the incomprehensible.
Joaquin Phoenix stars in a new short film promoting Gentle Monster’s upcoming AI-powered smart glasses: • Directed by Jonathan Glazer (“The Zone of Interest”), Phoenix plays a salesman who discovers his smart glasses allow him to communicate with mysterious figures inside a… pic.twitter.com/4TewH42dY0
Full Film Release
The campaign teaser, which debuted on November 7, integrates the intelligent eyewear into the cinematic narrative. The full campaign film is scheduled to be released later this month, continuing the story of how the AI eyewear facilitates unexpected connections, as Gentle Monster highlights the technology’s role in forming new connections in unexpected moments.
More on Gentle Monster
Gentle Monster's first Intelligent Eyewear collection. Joaquin Phoenix stars in a short film directed by Jonathan Glazer — a cinematic journey between reality and dream. Full film releasing mid-November. pic.twitter.com/FhTkqAGVk6
Joaquin Phoenix is getting into the world of wearable AI as the face of Gentle Monster's new intelligent eyewear collectionhttps://t.co/DGAat2w6Rg
Joaquin Phoenix for Gentle Monster Director: Jonathan Glazer pic.twitter.com/y7jJD2jyCm
