Kaohsiung Yellow Duckling Whirlwind: High Public Satisfaction and Mayor Chen Qimai’s Success

2024-03-03 06:19:00

Reporter Lu Sumei/Reporting from Taipei

The Kaohsiung Yellow Duckling has caused a whirlwind in Taiwan. After the duckling left the country, FTV News commissioned a polling company to conduct a survey. It showed that Kaohsiung citizens’ satisfaction with the city government’s planned series of Yellow Duckling activities was as high as 83.4%; for Kaohsiung Nearly 85% of Kaohsiung citizens are satisfied with Mayor Chen Qimai’s administrative performance since he took office; at the same time, nearly 90% of Kaohsiung residents are satisfied with the tourism economy created by Kaohsiung’s successive large-scale events.

▲Kaohsiung’s yellow duckling has created a duck whirlwind across Taiwan. (File photo)

Looking back at the large-scale events in Kaohsiung in the past year, in addition to COLDPLAY, Zhang Huimei, Mayday, BLACKPINK, Ed Sheeran and other international heavyweight singers and bands have come to Kaohsiung to hold concerts, Chen Qimai also successfully made the Yellow Duckling during this year’s Lunar New Year After a 10-year absence, I returned to Love River Bay in Kaohsiung, attracting more than 9 million domestic and foreign tourists. “Traveling to Kaohsiung” has become a hot topic in Taiwan.

According to an interview conducted by a polling company commissioned by FTV News, 83.4% of Kaohsiung citizens were satisfied with the city government’s planned Yellow Duck series of activities. In addition, 84.9% of respondents expressed satisfaction with Chen Qimai’s overall governance performance since he took office. The visitors expressed satisfaction, which means that the policy has been widely recognized by the public. Further analysis of the satisfaction of different age groups with Mayor Chen Qimai found that young people are most satisfied with Mayor Chen Qimai’s administrative performance. Among them, 90% (90.3%) of those aged 30 to 39 are satisfied, followed by those aged 18 to 29. 88.8% satisfied.

The poll also shows that the public also has a high degree of recognition of the Kaohsiung City Government’s efforts to attract a large number of tourists and create considerable economic benefits for Kaohsiung through concerts, yellow duck exhibitions, and international sports events, and they feel very strongly about it. 42.0% were satisfied, 46.4% were satisfied, 4.9% were not very satisfied, and 2.0% were very dissatisfied. The overall satisfaction rate was nearly 90% (88.4%), which shows that the public strongly supports the city government in organizing various large-scale activities to attract foreign tourists. guest.

In addition to being satisfied with the economic benefits created by Kaohsiung’s tourism industry, the public is also positive about the yellow duck series activities organized by the city government across bureaus. Citizens were asked about water sports, playing SUP to watch ducks, and creative duck-building raft races. , as well as the Valentine’s Day yellow duck KISS and the farewell duck farewell party, the same score of 83.4% was highly satisfied, of which 31.4% were very satisfied, 52% were satisfied, 5.5% were not very satisfied, and 0.8 were very dissatisfied. %.

Kaohsiung's yellow duck has set off a duck whirlwind across Taiwan, and Kaohsiung Mayor Chen Chi-mai's policy satisfaction rate is approaching 85%.  (File photo)

▲Kaohsiung’s yellow duck has set off a duck whirlwind across Taiwan, and Kaohsiung Mayor Chen Chi-mai’s policy satisfaction is approaching 85%. (File photo)

According to poll analysis, the factors behind Mayor Chen Qimai’s high poll satisfaction rate represent that Kaohsiung City’s growth and progress in recent years have impressed citizens. The contrast between the construction of Little Duck and Kaohsiung around 10 years ago is sharp. Kaohsiung Port and the surrounding areas of Love River Bay have become a daily routine for citizens to get close to the seaport city. Coupled with the completion of the light rail and smart urban transportation, Kaohsiung is more confident to welcome the arrival of large-scale events at home and abroad. Become a more livable urban city.

Guo Tiangui, Secretary-General of the Kaohsiung City Government, revealed that the Yellow Duckling event was a complete success and attracted more than 9 million people to watch and play. Behind the scenes, we have to thank all the city government bureaus and offices for their mobilization. All the links required by the mayor were implemented. For example, Piers 16 to 18 were originally bulk terminals where containers were stored. The city government actively coordinated with the port company to quickly complete the cleanup, land preparation, and planning of the performance venue, so that it could launch the winter amusement park at the same time as the ducklings entered the port. Young parents and children love it. In addition, Chen Qimai considered that there must be a lot of foreign tourists. In order to serve the foreign tourists who come by car, Chen Qimai specially instructed to turn the adjacent Pier 21 into a parking lot as soon as possible, which will also play a great role during the event; some people also noticed that on the 21st There is a large and beautiful turf green space next to Pier No. 1. The city’s Rapid Transit Bureau, Public Works Bureau, and Environmental Protection Bureau worked together to complete the greening in just one month. This 4-hectare turf covered all the turf south of Taichung at that time. We searched all over Kaohsiung to create a comfortable and unforgettable sweet memory for all the people who come to Kaohsiung to see ducklings.

The survey was commissioned by FTV News to conduct a telephone interview by “Shanshui Public Opinion Research Company”. The interview period was from February 28 to 29. The subjects were people over the age of 18 in Kaohsiung City. There were a total of 1,076 valid samples. The sampling method was based on telephone calls drawn from the local area. The sample is randomly processed with the last 2 digits, and the mobile phone is stratified based on the mobile phone number assigned by the telecom operator, and is supplemented with the last 5 digits with random processing; the sampling error of the poll is approximately plus or minus 2.99 at the 95% confidence level. Percentage points, the statistical analysis is weighted by gender, age, region, and education level based on the data announced by the Ministry of the Interior to conform to the parent structure.

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