Kendall Jenner appears to go naked in her new 818 Tequila campaign, but the model is actually fully clothed in a white mini dress, according to ContentGrip.
The advertisement, titled “Nothing Extra,” launched on November 9, 2026, to promote the brand’s ingredient transparency.
A Playful Misdirect at Flamingo Estate
Filmed at the Flamingo Estate in Los Angeles, the campaign features Jenner wandering through lush gardens while camera angles, foliage, and fruit baskets obscure her body.
Kendall Jenner for 818 Tequila’s new “Nothing Extra” campaign. 📸 More pics: https://t.co/SO8bUNS98J pic.twitter.com/Rx5oGfmpiY
The visual choices are intended to suggest nudity, aligning with a voiceover that claims the product is better stripped down, closer to their natural state.
The creative agency Nice + Frank developed the campaign, while OBB’s branded content studio, OBB Bolded, produced the film under the direction of Max Bartick.
With this campaign, we wanted to do something unexpected that would make people look twice. We’re playing with expectations and having a little fun with the idea of baring it all, but ultimately, we’re putting the spotlight where it belongs: on the tequila.
Kendall Jenner, Founder of 818 Tequila
The campaign has resonated with audiences, garnering over 700,000 likes on Instagram within hours of its release.
818 Tequila Uses Only Agave, Water, and Yeast
The campaign emphasizes that 818 Tequila is produced using only 100% Agave Azul, water, and yeast, without artificial sweeteners, flavors, or colorings. To provide transparency, 818 is making third-party laboratory test results available to consumers via a dedicated page at drink818.com/nothingextra. Kathleen Braine, Chief Marketing Officer of 818 Tequila, noted that while ingredient discussions can be technical, the team saw an opportunity to make the conversation playful and culturally relevant.
This marketing push arrives as the company grows, aided by a partnership with Sazerac. Signed in April, the deal provides 818 with access to the alcohol giant’s U.S. sales and distribution channels. According to NielsenIQ data cited by 818 Tequila, the brand’s U.S. volume sales grew 77% year over year for the four weeks ending October 3, 2026.
Jenner Balances Brand Seriousness with Humor in Creative Direction
Jenner, who founded 818 Tequila in February 2021, explained that the creative process involved balancing brand seriousness with humor. She noted that the original concept was more comedic, but she opted for a softer, more natural tone to avoid the campaign feeling too sexy or excessive. She aimed to ensure the brand maintained a serious image while still having fun with the marketing.
Considering the message we are trying to convey with the tequila being nothing added, nothing extra, it’s just naked. When that idea came through, I loved the kitschiness of it, considering the tequila is technically naked.
Kendall Jenner, Founder of 818 Tequila
The campaign is slated to run across social media, YouTube, connected television, and out-of-home advertising platforms. As 818 Tequila continues to grow, the brand has launched its largest campaign to date, titled “Nothing Extra.”
The current strategy reflects an effort to move beyond relying solely on the founder’s social media audience by pairing a high-profile campaign with an expanded physical retail footprint. For those seeking further information, the brand maintains its media contact through Megan Parks of the Zeno Group.
