Kiton focuses on artisans who are versatile between technique and organization

In 2023 Kiton, a company from Arzano (Naples) specializing in haute couture garments for men and women, took over land in front of its historic headquarters. The objective: to make room for the activities of a company that over the years has grown to exceed 200 million in turnover and have 800 employees. In view of these expansions, Kiton will hire staff globally in both distribution channels and at a corporate level. «We will build two realities, one more logistics and one production – explains Maria Giovanna Paone, president of Kiton – and this will involve the inclusion of new figures. Since 1968 we have started a process of both quantitative and qualitative growth of the company.”

(Almost) everything starts from the tailoring, which represents the heart of the company and also one of the factors that make Kiton’s business sustainable: few garments, little waste, produced with excellent materials and in an artisanal way, made to last. A complex job, so much so that training takes place in house. The Kiton Haute Couture school was founded 23 years ago precisely to guarantee the company a pool of high-level professionals whose careers sometimes develop beyond tailoring in and of itself: «It happens that the tailors we train go to work in other areas of the company. They are figures multitasking: some started working in production but were then included in the quality control of raw materials or finished garments.”

The drive from global development and innovation

In the segment in which Kiton operates, attention to detail is very important and figures of this type are in great demand. The same goes for salespeople who know the product inside out: «We have tailors who work at trunk shows abroad. They are evolved figures.” Even seemingly traditional businesses like Kiton’s leverage innovation. With, consequently, personnel who know how to apply the use of technologies (such as, for example, modeling software, which Kiton currently uses only for womenswear) to clothing. «The transition from an almost tailor-made production to a more “industrialised” one – Paone comments – implies collaboration with different figures such as engineers or computer scientists».