$112
million will be the investment to participate in this new product of La Haus.
With the aim of “lowering the barrier of entry to the world of real estate” La Haus moves the board of the proptech In colombia. This month it began offering fractions of luxury apartments in Cartagena.
This Colombian-Mexican company took advantage of the dream of many Colombians of having an apartment on the Caribbean coast to enjoy vacations or weekends, but which very few families can access due to the high cost involved.
So your new value proposition with La Haus Fraction is that people can buy fractions of luxury properties. The first project to be located in Cabo Mar, in Cartagena de Indias, consists of luxury residential units, fully furnished and managed by an expert operator in the field.
Each buyer will be able to acquire an eighth of an apartment, for an eighth of its commercial price, and thereby guarantee its enjoyment for 45 days each year, and will only have to take care of one eighth of the operating costs. Finally, it is much cheaper than paying all the expenses of a home, such as services, administration, taxes and maintenance, explained Alejandro Rigatuso, product vice president of La Haus.
“With La Haus Fraction, buyers can acquire fractions of two properties, and at the same time save up to 75% of the investment made, instead of acquiring a single property through the traditional real estate purchase model,” Rigatuso added. .
the enjoyment of good
“What we have seen is that people want to enjoy the apartment two or three times a year, especially in the low season, taking advantage of the weekends,” said Rigatuso.
Thus, each owner will have the 45 days that correspond to him in an equitable way and will decide how long he wants to directly enjoy the property and how long he will rent it.
According to the company’s calculations, if a person enjoys three weeks a year, including the two festive bridges that correspond to him, he has four weeks left in which he could enjoy the lease, which would be in charge of the operator, and with those resources, today’s price, you could pay for the maintenance and administration of the whole year that corresponds to you.
“That is, I would have free vacations to Cartagena twice a year,” said the vice president of La Haus, who explained that the apartment continues to gain value over time.
A trust is created
For legal purposes, La Haus will create a trust, so the owners will not have a public deed of the property, but will own a part of the trust, which can be negotiable at any time and is administered by an entity supervised by the Financial Superintendence of Colombia, becoming trustor and beneficiary of the trust at the same time.
La Haus launched this product with the project in Cartagena at the beginning of July, and has already reserved 80 fractions for its clients. In total, the project has 154 apartments, which are equivalent to 1,232 fractions.
Dynamizing proptech
La Haus is part of a very competitive sector, in which new startups with very interesting value propositions for the market and for investors.
Last year, Colombian proptech raised 300 million dollars in investments from capital funds of the stature of Softbank, Bezos Expeditions, Acrew Capital, Renegade Partners, Tiger Global, Moore Strategic Ventures, NFX, among others.
And, furthermore, they ranked third among the startups most interesting for investors, after those dedicated to logistics and food.
Habi, for example, recently reached the position of unicorn, with a valuation of more than $1,000 million and behind it there are many other applications and platforms that want to grab the attention.
La Haus has implemented a pioneering business model in many ways, for example, it was the first proptech in receiving bitcoin, in accumulating miles for trips and in making alliances with world-class artists, such as Maluma, among other developments that made it worthy of recognition as the best proptech from Latin America. His aspiration is this year to be listed on the stock market.