LEGO Group partners, DKSH (Thailand) Co., Ltd. and Central Ladprao have launched a LEGO Certified store, the 4th certified LEGO store. in Thailand officially today On an area of over 218 square meters on the 2nd floor of Central Ladprao, it emphasizes being the best lifestyle & family destination in the heart of the city. with a potential location and collect all leading brands in Thailand Including leading global brands like Lego In order to support the lives of people of all lifestyles, in the past, the LEGO Certified store has received good feedback from 3 branches in Thailand and is ready to move forward under the mission of the LEGO brand. By inspiring and developing the creators of tomorrow through creative play with freedom and the development of imagination. A favorite brand among children and adults of all ages for over 60 years, the new LEGO Certified Store (LCS) is the first in Thailand to be built under the brand’s latest concept. created under the brand’s latest concept Ready to open new experiences for all fans. under a new concept ‘Retailtainment’
The new LEGO Certified Store is part of the LEGO Group’s strategy to innovate through retail channels. And this new concept has been continuously applied in various fields around the world. After two years of extensive customer research, this brand new design has been developed by the LEGO Group. Excited and looking forward to having more opportunities to play with Lego. They want to participate in activities. inspired by Lego And, of course, everyone wants to have a fun time. The LEGO Group believes in a store where everyone can come and experience and play with LEGO. It plays a vital role in building meaningful relationships with everyone.
In this regard, meet the highlights that Lego fans should not miss at the Central Ladprao branch.
• Interactive Curated Table, designed for working fans, will take everyone to discover the scenes and behind-the-scenes stories of each LEGO brick in a vibrant shop.
• Interactive Disruptor Unit with a magnifying glass which will allow customers to see every detail of The complete set of models
• AR Interactive zone opens up a virtual reality experience with Lego Digibox that will have a processing camera. and display a lego model set complete assembly with realistic complex details
• Discover a variety of LEGO sets. selected from various preferences Inside the store, there will be communication for customers to choose products thoroughly.
• Inspiration through 3D models made from LEGO bricks.
Cesar Ridruejo, General Manager, LEGO Group Southeast Asia Pacific (SEA), said, “For the LEGO Group, play is at the heart of our business. This new store wants our fans to be involved. have tried to touch lego and have fun with the set The store is divided into two zones, the Newness Zone and the Immersion Zone – the new LCS will have a modern design. Compared to the current model, to welcome customers to a variety of experiences according to their endless imagination, ”said Cesar Ridruejo.
Dr. Nattakit Tangpoonsinthana Executive Vice President Marketing Division, Central Pattana Public Company Limited, said, “We are very pleased that Central Ladprao has welcomed LEGO. A global brand that is loved by people around the world of all genders and ages. both children and adults Lego will complement Central Ladprao’s lifestyle & family destination and reinforce the center’s positioning as the best prime location in the heart of the city. Meet the needs of people living out all lifestyles. reflecting the vision of being a place maker creating a living space Let the shopping center be more than just going out for shopping. and to deliver a truly meaningful experience.”
The front of the store will look like stacked Lego bricks to welcome visitors into the world of LEGO with excitement. and more impressive than the current form In addition to the eye-catching entrance We also arrange the shop to be open to display the decoration. The stunning interior Including telling stories through digital screens in front of the store which is one In designing the storefront to draw attention to come and try the LEGO bricks and help create a warm and friendly atmosphere.
Another highlight Not to be missed is the virtual 3D model of LEGO Tuktuk, which is unique to Thailand. It took 551 hours to build by four LEGO builders. It weighs 310 kilograms and comes with a massive LEGO Mosaic wall created by Nicholas Foo. LEGO Certified Professional) Singaporean, measuring 2.286 meters wide and 3.048 meters tall, this wall contains more than 110,592 bricks and took 144 hours to build for the Newness zone or new product zone. which will showcase the latest collection from LEGO There are many LEGO models on display in the open space around the store for shoppers to admire and get excited about. Details and features of each set of bricks closely, then in the immersion zone or experience zone, there will be interesting points for customers to come in close contact with their favorite Lego sets. Customers will be able to play with a special Interactive Disruptor Unit equipped with a moving magnifying glass feature. to help customers see details A set of puzzles that can be completed in every corner. There are also AR interactive device kiosks, Digibox that help open a virtual reality experience. with lego box set The screen will show a picture of the completed puzzle set. With intricate details in a virtual format, complete with Build a Minifigure, customers can create and design their own unique character.
LEGO Certified Store is the place to collect every LEGO product collection. including special products and a limited collection that can only be purchased at the LEGO Certified Store. Mugs, keychains, accessories, including LEGO Brickheadz™ to add to your collectible collection.
To celebrate the opening of the LEGO Certified Store, Central Ladprao branch. Therefore, there are special promotions and free gifts for this launch. from 15-31 December 2022
1. Customers who purchase LEGO products for 5,000 baht or more will receive a LEGO 40528 LEGO® Store V29 (limited to 1 set per person only).
2. Customers who purchase LEGO products for 10,000 baht or more will receive a LEGO Weekender Bag (limited to 1 set per person only) * can be used with normal products only.
In addition, we invite you to join the Build a playful Holiday event to welcome the Christmas season. Shop for imaginative gifts at Central Ladprao, 1st floor, from December 15 to 25, 2022. Find a promotion. and many special gifts only in this event
1. Customers who purchase LEGO products for 9,000 baht or more will receive a LEGO Holiday Draw String Bag with Mystery Gift (limited to 1 set per person only).
2. Customers who purchase LEGO products for 6,500 baht or more will receive a LEGO 40564 Winter Elves Scene (limited to 1 set per person only).
3. Customers who purchase Top Christmas SKU for 1,800 baht or more will receive a LEGO 30584 Winter Holiday Train (limited to 1 set per person only) *Limited free gifts // Terms and conditions apply by the company.
