2024-01-16 22:38:55
The 840 athletes who will make up the French delegation during the Olympic Games (July 26 to August 11) and during the Paralympic Games (August 28 to September 8) will benefit from outfits designed by The Coq Sportif according to models imagined by the designer Stéphane Ashpool around a stylized reinterpretation of the tricolor flag.
” data-medium-file=” data-large-file=” class=”size-full wp-image-61868″ alt=”” width=”750″ height=”938″ srcset=” 1080w, 240w, 819w, 768w” sizes=”(max-width: 750px) 100vw, 750px” data-recalc-dims=”1″/>
En March 2023, when formalizing the arrival of Stéphane Ashpool as Artistic Director of the French Team’s outfits from the equipment manufacturer The Coq Sportifthe French Sports Movement had expressed the emerging partnership in these terms:
Le Coq Sportif and Stéphane Ashpool decided to look to the future and draw inspiration from our country’s athletes who are the result of a cultural mix dedicated to excellence.
To illustrate this, they have reinterpreted the tricolor flag which they see as fusional, with a mixture of colors, languages and cultures, like our country..
Less than a year later, and while the milestone of the last 200 days before the Opening Ceremony of the Olympic Games has been passedan appointment was given this Tuesday, January 16, 2024 in the grounds of the Maison du Sport français to discover – around a contingent of 150 athletes – the outfits made by the aforementioned equipment manufacturer in the perspective of the Paris 2024 Games .
Thus, according to a triptych covering the so-called sequences of representation (Village, podium, meetings with the media, etc.), training sessionstrainingand of course the competitionsthe outfits that the 840 members of the French delegation will wear have been designed with the blue-white-red flag as a common thread.
The latter is found on all the components of the outfits in a gradient of obvious modernity, however with the desire to also bring a certain nostalgic aspect.
(Credits – Le Coq Sportif)I have to say that The Coq Sportif wished here to recall its historical attachment to French athletes, having in particular been an official partner of the French Team from 1912 to 1972 during the Games, a strong cooperation spanning 60 years.
Also, the return of the Summer Games to France was an opportunity for the famous equipment manufacturer to position itself with conviction to meet the requirements of the Organizing Committee (COJO) and, perhaps even more, the heavy and uncompromising specifications charges set by the International Olympic Committee (IOC) regarding outfits intended for athletes, but also for referees.
The heritage of the Games is also found in the outfit Podium which, as its name suggests, will be worn by medal-winning French athletes.
The jacket from the Podium outfit (Credits – Le Coq Sportif)The choice of ecru as the dominant color is explained by the desire to create a refined, bright and elegant ensemble to highlight the medal and best promote the athlete. “on the box”.
It is also explained by the memory of the outfit worn by the French medalists at the time of the 1960 Rome Games.
Certainly, the sporting results were not there for this Olympic edition – with only five trinkets gleaned – but the outfit remained in people’s minds, particularly in that of Stéphane Ashpool who went through a number of archives and who multiplied the meetings to punctuate his model design work.
Beyond the desired elegance, the outfit Podium for the athletes who will participate in the Paris 2024 Games is also characterized by its production guaranteed 100% in France, the material being knitted in France and the jacket, the t-shirt and the pants being then assembled in the historic factory of the equipment manufacturer in Romilly-sur-Seine (Aube).
The jacket from the Village outfit (Credits – Le Coq Sportif)Concerning the representational outfits, the outfit specific to the athletes’ walks within the Village also retains a dominant ecru color, with always the presence of blue and red, in small touches or in a more sustained manner as for the jacket .
Made from fleece, the outfit Village is the result of two years of development work which notably made it possible to reduce the consumption of water, electricity and gas by two thirds, with in addition a process time reduced to 4 hours compared to 12 hours for a classic set.
Outfit model for training athletes during the Games (Credits – Le Coq Sportif)As for the outfit intended for training French athletes during the Games, The Coq Sportif has maintained its high standards to combine comfort and aesthetics.
The gradient of blue-white-red is again very present through repetitive curved lines which, as the equipment manufacturer states, symbolize the intensity of the effort and muscular vibrations, and which are combined with lines straight as if to mark determination and commitment in the last stage before taking part in competitions.
To allow optimal comfort, the training outfits were made from synthetic materials, guaranteeing the breathability and elasticity of the pieces.
Kimono model (Credits – Le Coq Sportif)Concerning this time the outfits relating to competitions, Stéphane Ashpool and The Coq Sportif have carried out long-term work to succeed in providing the clothing sets for 30 French Federations and some 63 Olympic and Paralympic disciplines, with the notable exception of athletics, basketball, football and handball which will count on the clothing of their own equipment manufacturer.
In fact, the design of more than 1,100 models required more than three years of work between the teams of the selected equipment manufacturer and the Federations, with the support of Paris 2024 and the French National Olympic and Sports Committee (CNOSF). and the French Paralympic and Sports Committee (CPSF).
As proof, after the first meetings with the Federations orchestrated from 2021, an effort of more than 200 testings was operated between 2022 and 2023, first through a creative process, then with the gradual establishment of production. During these different phases, prototypes were proposed but rejected, while others were in fine accepted and adapted to each discipline.
Stéphane Ashpool, Artistic Director of the French Olympic and Paralympic Team outfits for the Paris 2024 Games (Credits – Le Coq Sportif)In addition to the outfits worn by the athletes during the Games, i.e. 85,000 pieces for the performance sequences, 50,000 pieces for the training sessions, but another 27,000 pieces for the components linked to the competitions, The Coq Sportif also had to design the outfits of more than 5,000 referees and officials, or no less than 100,000 pieces.
It was the same for the employees and the Paris 2024 ecosystem which, at the time of the Olympic and Paralympic festivities, will represent some 7,000 people, or 120,000 pieces to be produced.
Overall, including commercial production intended for the general public – on sale in the official Paris 2024 stores and on the equipment manufacturer’s website – The Coq Sportif embarked on a challenge colossal project aiming to produce 1.3 million pieces, between the Romilly-sur-Seine factory and also Morocco and Portugal.
Similar articles
1705444942
#Coq #Sportif #reveals #outfits #French #athletes #Sport #Society