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The new digital reality – or what is known as digitization – is the result of a scale of change in how people choose to communicate, watch TV, learn, bank, shop and organize their lives. The concept of digitization came out to apply the elements of culture, practices, processes and technologies in the Internet era in order to respond to the increasing expectations of customers, before digital transformation appeared as one of the most important issues in the field of business and others to start organizations in the process of transformation.
It is noticeable that most government and private agencies have taken upon themselves digital transformation and have begun to draw up specific strategies and goals, but it is important for the leadership to teach itself to be digital.
Digital leadership is the strategic use of an organization’s digital assets to achieve business goals. Digital leadership can be addressed at the individual and organizational level. At the individual level, digital leadership can be implemented by the Chief Information Officer or the so-called Chief Information Officer or other employees in the supervision of digital assets. .
For your information, some organizations have tended to name the Chief Digital Officer instead of the old job titles. Regardless of the job title, an effective digital leader is always aware of the company’s goals, and knows how their job responsibilities support those goals.
At the organizational level, a digital leader may be a company that successfully leverages its own digital assets to gain and maintain a competitive advantage in the marketplace. Digital leaders are ready to explore how technology can be used to help an organization become more responsive to changing customer needs and business requirements. Successful digital leaders understand the importance of incoming data and processes within an organization, as well as the outbound digital information that an organization generates across different ecosystems.
Digital leadership ensures that the workforce focuses on using technology safely and in line with business needs, thus improving customer satisfaction and raising the level of their experiences.
Digital leadership is not industry specific, but exists across economies in different industries of the world. Digital leadership helps align senior management with a resilient environment and respond to a change of course if technology and the market environment evolve suddenly and unexpectedly.
In the shipping industry and before the end of the last century, the use of computers in South Asia to create electronic purchase orders was in its infancy. Countries such as Malaysia, South Korea, Japan, Thailand, Indonesia, and Singapore were fiercely competing to be ports of origin for shipping goods in international trade.
These countries have realized over time that if they cannot work together to build digital leadership, they will be left behind by European and American interests. In 1994, South Korea drafted its first national e-commerce legislation nearly seven years before the United States established a national legal framework for online purchasing.
The result was astonishing for all the countries that participated in reaping the benefits. Sherry Gorton, co-founder of Bird & Gorton, a design consultancy, has stated that there are six core characteristics of digital leadership, including that digitization is not always about the scale of flashy projects, it is about transforming people themselves and ways of working, and that digital skills development is across the organization, not Within a separate department only, it is important to integrate digital processes and technologies to serve and shape business strategies.
Among the characteristics of digital leadership is also providing executive leaders with the mandate and budget to test and integrate digital technologies and flexible ways of working, and that all programs and projects begin by looking for the needs of the client, and finally inspiring teams and departments about the benefits and advantages of digital transformation.