The 23rd season of Wie is de Mol? started on NPO 1 on Saturday with more than 2.63 million viewers. That is a lot less than was usual in recent years, according to figures from Stichting KijkOnderzoek.
The past three regular series immediately attracted at least 3 million viewers at the start. An additional season in Fall 2020 opened to an audience of 2.66 million people. The last time less than 2.63 million people watched the first episode was in 2016 when more than 2.16 million viewers tuned in to AVROTROS’s success program.
Who is the mole? Saturday was again by far the best viewed program on Dutch television. Ik Departure, which was broadcast afterwards, also did well with almost 1.5 million viewers. NPO 3 also did good business with Moltalk, the follow-up program of Wie is de Mol?. More than 1 million people watched it.
The commercial channels all remained below the million mark. 919,000 people watched the program Weet Ik Veel on RTL 4 and SBS6 scored 665,000 viewers with The Tribute – Battle of the Bands.