Vest topic on a business trip to Vietnam
After joining Lee, he wore his own brand for the first time.
Lee Jae-yong, chairman of Samsung Electronics, once again wrote a record of ‘complete man’. On the 21st, on a business trip to Vietnam, which he left for the first time in two years, the padded vest he wore became a hot topic and sold out. The dark gray padded vest worn by Chairman Lee was confirmed to be a 2022 fall/winter (FW) season product of ‘Bean Pole Golf’, a brand led by Samsung C&T’s fashion division.
On the morning of the 22nd, the day after Chairman Lee’s photo was exposed, this product was sold out at SSF Shop, Samsung C&T’s official online mall, and started accepting reservations for repurchase. The product turned out to be Bean Pole’s ‘Men’s Ash Corduroy Down Vest’. The price is 439,000 won. This is the first time Chairman Lee has been known to wear his own brand after joining the company.
Chairman Lee’s fashion has received attention before, earning the modifiers ‘out of stock’ and ‘complete man’. Previously, when he attended the trial related to the alleged unfair merger of Samsung C&T and Cheil Industries, the 100,000 won ‘Go Work Arch Fit Walking Shoes’ of ‘Sketchers’ that he wore went viral, and in 2019, at Suseo Station in Seoul, the shoes he wore when boarding the SRT with Chairman Marcus Wallenberg The 1.3 million won ‘Arc’teryx’ padding continued to be sold out.
Reporter Myung Hee-jin