While the camera market is shrinking, Leica recently announced that fiscal 2021 was their best year ever, with revenue jumping 16% to 450 million euros.
The more than 100-year-old camera brand revealed that they are very satisfied with the performance of the 2021 fiscal year. Although the epidemic has negatively affected its supply chain and stores, the camera and sports optics products (such as binoculars, sniper scopes) are still very good. Sales performance has increased, and their business strategy in the US, Middle East and Northern Europe has been adjusted to the luxury market, which is very good.
They also mentioned the successful cooperation with Xiaomi to further promote the development of smartphone photography quality. They emphasized that the cooperation project is not only about licensing the brand, but also plans to invest in the actual software development to take advantage of their brand and photographic computing technology. At present, Leica has nearly 100 retail stores around the world, but its products have been positioned as luxury products in recent years, and limited collection editions have been launched frequently, which is no longer a camera product that ordinary people can afford.
source:PetaPixel
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