You may have missed it… Not the Kardashians, but their gummies. Ultimate proof of the success of gummies and nutraceuticals globally, the famous family is entering the segment. The brand is called Lemme, and it’s already a hit.
A range of 4 products
Launched this year, the marque currently has 4 references:
- Lemme matcha : matcha, CoQ10, vitamin B12
- Lemme chill: Ashwagandha KSM-66, vitamin D, herbal blend (lemon balm, passionflower, goji)
- Lemme focus: Cognizin, lion’s mane, MCT oil, vitamins B12 and D
- Lemme fall in love: here, no gummy, but a dropper, with a mixture of plants
You will have understood: the products are very well formulated. Here we find the winning combo: trendy, branded, recognized and claimable ingredients. The ideal balance for a launch into the world of nutraceuticals. But above all, fairly honorable concentrations of active ingredients in view of the galenic.
A well-rehearsed speech
Their strong point is also speech.
Wellness should be delicious
A great way to enhance a galenic that is a hit. The brand relies on its strengths: branded ingredients, science, and a certain commitment. Nothing very innovative on this side, or that others have already done before. Carbon-neutral delivery, trees planted, reduced packaging, “plastic negative” commitment.
But what particularly challenges us is the way to defend this launch which is obviously not insignificant in terms of environmental impact.
Not perfect, just working on it
A millennial vibe…
…or even GenZ! The brand, like those behind it, is clearly dedicated to the youngest consumers. The whole identity, positioning, and even the choice of references is geared towards an ultra-young audience. What do we prefer? The brand name. Lemme, or “let me” in the language of Shakespeare, then declined on all references.
Summarize? An ultra-successful communication, but also substance with beautiful products… a launch to follow! Like what, for those who still doubted it, nutraceuticals can be sexy ????
