2023-06-05 22:36:00
A LG decided to publicize its Korean candidacy for the seat of the World Expo 2030. In this regard, the company performed an opera concert “Chunhyang – Love, Love is My Love” in Brasilia with the aim of encouraging guests to support their cause by showing off the charms of the South Korean city of Busan.
In total, more than 200 people were invited to participate in the event organized by the brand. The action even included members of the Federal Senate and the Chamber of Deputies of Brazil. The initiative is part of a task force promoted by the brand, which has been working since last year.
Some examples of operations include promotional actions with the motto “LG supports Busan’s bid for World Expo 2030” being displayed on monitors as well as billboards located in famous locations in North America, Europe, Africa and Latin America.
The World Expo 2030, in turn, is a global meeting of different nations that discusses themes that are related to the immediate challenges of our time. In this way, the 2030 edition should bring together the most varied world leaders to discuss major transformations towards a better future for people.
Meanwhile, Busan is the second most populous city in South Korea and has the potential to become a smart city, with digital technology and eco-friendly. This is thanks to its infrastructure, but it is also rich in entertainment for global tourism.
More about LG: See also the brand’s recently launched monitor that fits in a briefcase, as well as electric vehicle chargers with electrical and thermal protection.
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