Lotte Well Food’s ‘Excitement’ Ice Cream Sales Skyrocket 60% – A Cool Trend Taking South Korea by Storm
Seoul, South Korea – August 6, 2024 – In a sweet victory for Lotte Well Food, their iconic ice cream brand ‘Excitement’ has experienced a remarkable 60% surge in sales year-over-year for the month of July. This impressive growth significantly outpaces the company’s overall 37% increase in sales for all pencil-type ice cream, signaling a clear consumer preference for the convenient, handheld treat, especially during the scorching summer months. This is breaking news for the food and beverage industry, and a strong signal for SEO strategies focused on trending consumer products.
The ‘쮸 쮸ba’ Appeal & Flavor Innovation
The popularity of ‘Excitement’ lies in its unique ‘쮸 쮸ba’ (pronounced “jju jju ba”) format – a pencil-shaped ice cream designed for easy, on-the-go enjoyment. But Lotte Well Food hasn’t rested on its laurels. The company has strategically combined this convenient format with a wave of trendy flavors and a savvy sports marketing campaign to capture a wider audience. This year alone, four new additions have joined the ‘Excitement’ family: ‘Excitement Milk Shake Mortgage’ (with reduced sugar), a collaborative ‘Excitement Angelinus Mortgage’ with the popular coffee chain, ‘Fluttering Matcha’ capitalizing on the global matcha craze, and ‘Excitement Coolish Vanilla’ – a rapidly popular choice for post-workout refreshment.
Coolish Vanilla: The Post-Workout Recovery Treat
‘Excitement Coolish Vanilla’ has quickly become a standout, positioned as the perfect alternative to iced drinks immediately following exercise. Its pouch-like packaging makes it incredibly portable, and its texture allows for quick melting, providing instant cooling relief. Lotte Well Food is actively engaging with the athletic community, sponsoring events in running and CrossFit to build brand awareness and drive trial. This targeted marketing approach demonstrates a keen understanding of consumer behavior and lifestyle trends.
Running with ‘Excitement’: The 2025 Thrilling Sports Event
The company is doubling down on its experiential marketing efforts with the announcement of ‘2025 Thrilling,’ a unique sports event scheduled for August 31st at Seoul Peace Park. This isn’t just a marathon; it’s a marathon with a twist, incorporating game missions along the course. Pre- and post-race events, celebration performances, and additional activities sponsored by Lotte Well Food and partners will create a vibrant and engaging experience for participants. Registration is currently open through Lotte Well Food’s official online mall, ‘Sweet Mall,’ until August 17th. This event is a prime example of how brands are leveraging experiences to build loyalty and generate buzz.
A Legacy of Flavor and Innovation
“The excitement that has been loved by consumers over the past 22 years is continuing to provide a variety of flavors and different experiences,” stated an official from Lotte Well Food. “We will do our best to provide differentiated customer experiences in the future.” This commitment to innovation and customer satisfaction is clearly resonating with consumers, driving the brand’s impressive growth. The success of ‘Excitement’ also highlights the broader trend of consumers seeking convenient, flavorful, and functional treats – a trend that is likely to continue shaping the food and beverage landscape.
Lotte Well Food’s strategic blend of product innovation, targeted marketing, and experiential events is proving to be a winning formula. As the company looks ahead, its continued focus on understanding and responding to evolving consumer preferences will be crucial for maintaining its momentum and solidifying its position as a leader in the South Korean ice cream market. Keep checking back with archyde.com for the latest updates on consumer trends and breaking news in the food and beverage industry.
