2023-05-02 11:45:00
The countries mentioned are said to be Germany, France, Spain, Great Britain and Italy. FIFA recently referred to a previously unsuccessful bidding process for the rights to the tournament in Australia and New Zealand (July 20 to August 20). “It is our moral and legal obligation not to undersell the Women’s World Cup,” Infantino wrote. “We will therefore be forced not to broadcast the Women’s World Cup in the big five European countries if the offers continue to be unfair.”
Infantino also addressed the issue at a round table discussion at the World Trade Organization headquarters in Geneva on Monday. He argued that FIFA would increase its payments (bonuses and organizational costs) at the World Cup by a third from 2019 to 152 million US dollars (139 million euros). The ratings for the women’s World Cup would be 50 to 60 percent of the ratings for men’s tournaments. However, the broadcasters’ offers are 20 to 100 times lower.
Due to the time difference, the games will not run in prime time in the European market. But that’s no excuse for Infantino. “The games are at nine or ten a.m., which is still a reasonable time,” he said. The ÖFB selection had missed the World Cup qualification.
Last year’s European Championship in England was a ratings hit in Germany: the live broadcast of the final between Germany and England (1:2) at Wembley Stadium was the most-watched television program of the entire year with 17.952 million viewers.
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