Luxury & customer experience (Dunod “Hors collection”, 2022)

2023-04-10 22:00:00
Page 0: Home Pages | Page 1 to 3: Wided Batat – Introduction | Page 7 to 20: Wided Batat – Chapter 1. Redefining luxury: from craftsmanship to “experiential luxury”, a consumer-centric model | Page 21 to 31: Wided Batat – Chapter 2. Luxury facing the challenge of a new protean and fragmented consumer | Page 33 to 43: Wided Batat – Chapter 3. Digital luxury experience: when customer experience meets digital technologies | Page 45 to 55: Wided Batat – Chapter 4. A “phygital” luxury experience to humanize the customer journey via a continuum between physical and digital | Page 59 to 71: Wided Batat – Chapter 5. A phygital luxury experience via immersive technologies | Page 73 to 84: Wided Batat – Chapter 6. A phygital luxury experience connected via the Internet of Things | Page 85 to 107: Wided Batat – Chapter 7. A playful phygital luxury experience via gamification | Page 109 to 130: Wided Batat – Chapter 8. A humanized phygital luxury experience: the role of AI, virtual agents, chatbots, holograms and cyborgs | Page 131 to 139: Wided Batat – Chapter 9. How to create a phygital luxury experience on demand via 3D printing? | Page 143 to 169: Wided Batat – Chapter 10. Generational segmentation is dead… long live the culture segment: from the digital native segment to youth cultures | Page 171 to 186: Wided Batat – Chapter 11. Moving to the experiential marketing mix (7E) to design emotional luxury experiences in phygital | Page 187 to 198: Wided Batat – Chapter 12. Beyond Big Data: Immersive Smart Data to Capture the Hidden Obvious of the Luxury Experience in the Phygital Era | Page 199 to 224: Wided Batat – Chapter 13. Towards a new economic model of “positive luxury”: how to shape responsible luxury? | Page 225 to 226: Wided Batat – Conclusion | Page 227 to 232: Bibliography | Page 228 to 229: Ending pages.
1688026150
#Luxury #customer #experience #Dunod #Hors #collection