Incredible! Mahindra Scorpio-N sold its first 25,000 available units in just one minute, causing a website crash.
Mahindra Scorpio-N, the radical new off-roader, proved to be a hit in India. In just one minute, he sold his first 25,000 units availablecausing a website crash and leaving many users out of the initial batch.
Remembering, it is called the ‘great dad of SUVs’, it has a body on frame, a very modern style and technology. In addition, it offers gasoline and diesel versions with Traction on the four wheels optional.
Now, the brand revealed that the initial 25,000 units they have a price which ranges from $15,178 to $24,673, depending on the version. However, the figure will increase for later orders.
Scorpio-N: all success
When the system started accepting orders last July 30, the traffic was so light that in only 55 seconds, the initial batch of 25,000 units had vanished. Due to the website crashmany customers took to the brand’s social networks to complain.
With all and blocking of the website, Mahindra managed to collect more than 100,000 orders in the first 30 minutes, where each reservation had to deposit $227. That is, it reached a total of $22.7 million generated in just half an hour.
In fact, Mahindra publicly acknowledged the technical flaw, assuring customers that the online system had recorded timestamps of when each user pressed the payment button. Thanks to this, the firm was able to identify the first 25,000 users who will have access to the new SUV.
depending on the medium Indian coachthe brand will contact each user to confirm the order, and thus have the opportunity to change your mind about the variant and specifications of your Scorpio-N. Deliveries will start on September 26along with production of more than 20,000 units by the end of the year.
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Sandy Garcia Tarazona.