Makeover for Envers Glas, Lumson’s iconic airless glass jar

2024-05-21 07:10:56

After experiencing nice success with its very first Envers launched in 2022, Lumson takes a totally new step by launching Envers Glas, its first airless glass jar with a pocket. Its refined design is enhanced by way of glass, a noble and treasured materials. With this legitimate various to plastic, the Italian firm confirms that, of their opinion, luxurious is synonymous with minimalism, performance and aesthetic analysis.

In 2024, Lumson marks one more essential turning level by presenting a totally new model of Envers Glas. True to the ideas of optimistic luxurious and to all the weather that contributed to the success of the very “first” Envers Glas, this new model is concentrated on the longer term, whereas remaining strongly impressed by the unique mannequin. We notably discover a change in kind and larger availability of codecs. The pot is definitely extra “slim” for a compact however elegant look, and to the 50ml format a 40ml format has been added to develop the vary of use.

Envers Glas is the perfect container to satisfy the consumption calls for of girls who, for his or her magnificence ritual, favor merchandise in jars. It gives most safety of the formulation (because of the airless pocket know-how), is simple to make use of and ensures a excessive product yield. Similar to Lumson’s different airless merchandise, Envers Glas was designed with, amongst different issues, an ecological strategy: When the product is completed, the glass and plastic parts will be separated and transported alongside the right recycling chains. And on prime of all of it, it is customizable. The inside and exterior of Envers Glas can truly be adorned with completely different printing processes: from display screen printing to sizzling stamping, together with metallization and inside varnishing to completely outline the strains of the bottle and spotlight the thickness, depth and fantastic thing about the glass.

Airless and glass, the profitable duo

Glass, one of the used supplies on the earth of cosmetics, means that you can have a complicated and distinctive set. Airless know-how, because the title suggests, permits the formulation to be protected in opposition to exterior brokers. This resolution is efficiently used for make-up merchandise, cosmetics, but in addition within the pharmaceutical world, a lot in order that it’s estimated that the worldwide marketplace for airless programs, valued at $4.9 billion in 2020, is predicted to strategy $8.7 billion by 2032, with a CAGR of 4.9% (supply: alliedmarketresearch). In keeping with The Packaging Firm, it’s doable to increase the lifetime of a product by 15% or extra through the use of an airless system. The latter additionally helps to cut back waste with out compromising the integrity of the formulation it incorporates. The rise in demand for luxurious merchandise is undoubtedly the explanation for this acceleration in demand for any such resolution, which supplies the product a high-end picture.

In recent times, curiosity in alternate options to plastic has continued to extend, and glass is considered one of them. Pushed by a necessity for reusable and recyclable packaging, the market has rediscovered glass, one of the ancestral (invented greater than 4,000 years in the past) and versatile supplies: along with being resistant, recyclable and sturdy, it’s elegant, treasured and , not least attribute, will be custom-made with varied results and decorations. Whereas presently weight stays the most important impediment to the elevated use of glass, analysis is being achieved to attempt to scale back it with the intention to restrict gasoline emissions in the course of the manufacturing, disposal and recycling of this materials. The usage of post-consumer glass can be the topic of analysis.

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