2023-06-30 15:47:51
A recent survey revealed that eight out of ten (87%) Brazilians are concerned about the destruction of the environment and damage to fauna and flora. According to the Ecological Transformation Barometer, carried out in 2022 by Veolia in collaboration with Elabe, Brazil is among the ten countries in the world that feel most fragile with the environmental agenda, above the global average (71%).
The study also pointed out that, for most of the participants, an ecological change would generate a better world. As a result, 81% believe that it would be possible to live healthier and 76% said they would be happier.
According to Edilene Silva Leite Alves, partner at Tecelagem Brasil, environmental concern is also reflected in consumption habits: the public focused on interior decoration, specifically, is looking for ecologically correct products that do not harm the environment.
“Sustainability is no longer a luxury, but a necessity. Increasingly, Brazilians value handcrafted products, such as rugs that are made by the hands of artisan weavers from the historic city of Campanha, the cradle of the south of Minas Gerais”, he mentions.
The businesswoman says that handmade rugs stand out in the Brazilian design market, and are increasingly desired in interior decoration. Alves also claims that the segment has been growing and winning the national and international markets, since the products are made up of natural raw materials such as cotton, jute, sisal, banana tree fiber and natural wool.
According to the partner of weaving Brazilthe manufacture and sale of handmade rugs have a direct impact on sustainability, the circular economy and local culture.
“All the making of the rugs is carried out manually on looms developed in our region. Thus, production generates services for local locksmiths,” he says. “In addition, today, we have a weaving school in the city with the support of the city hall, where young people have the opportunity to learn to weave and conquer a profession”, he explains.
For Alves, the natural raw materials used in the production of handmade rugs add value to the product, as they consist of ecologically correct materials.
“We also use colored cotton threads that our supplier reuses leftover fabrics from various knitting companies in southern Brazil and other regions”, he reports. According to her, all leftovers are transformed into new threads and used in handmade rugs.
In the businesswoman’s view, more and more, companies must know how to combine tradition, art and sustainability. “This whole process makes the circular economy spin, and nature thanks you, as well as future generations”, she concludes.
For more information, just go to: https://www.instagram.com/tecelagembrasil/
1688192414
#Making #handmade #rugs #supports #sustainability