Thairath Online
2 Jan. 2022 1:09 a.m.
“Mallika” raises “franchising to create a career” giftEnd of the year, “Jurin” ordered to move forward to create jobs – generate income Helping people to have a career goal of 10,000 people.
On January 1, 65, Mrs.Mallika Boonmeetrakul Mahasuk, an advisor to the Minister of Commerce, said that the Ministry of Commerce (P.E.) has been successful in helping the unemployed have a career. and the emergence of new entrepreneurs who want to have their own business Under the policy of Mr. Jurin Laksanawisit, leader of the Democrat Party (PDP), Deputy Prime Minister and Minister of Commerce who see the importance of SMEs and Micro-SMEs through organizing activities to generate income with franchises through Covid-19 after moving forward with 2 activities Franchise builds careers, Road Show in 15 major provinces Affected by the Covid-19 epidemic and MOC jobs, franchises build careers in the central area. Use the Franchise System as a Shortcut Tool To start a business quickly and systematically.
Ms Mallika said that the creation of entrepreneurs There is a product owner or a franchise owner to take care and teach you how to succeed at the same time. Create more than 10,000 new franchise entrepreneurs and generate more than 4.6 million baht in working capital in the country by Mr. Jurin and Mr. Sinit Lertkrai, Deputy Minister of Commerce HE gave importance to the reversal and strengthening of the country’s economic system. especially micro SMEs and those affected by the epidemic of COVID-19 resulting in a halt in economic activities An important measure that the Ministry of Commerce has adopted to revive the economy and help the unemployed is to bring in a franchise business to help create jobs, create jobs, and generate income. It is a business model that is easy to manage. and have a high chance of success Because through trial and error from franchise business owners before. There is a complete set of professional equipment. There is less risk compared to investing in self-employed businesses. and have clear business guidelines to follow Suitable for new entrepreneurs
“A business that can start working immediately consists of 4 aspects: 1. Creating a Franchise Prototype or Next B2B Franchise is an important knowledge creation for brand founders who want to expand into a franchise business. 2. Create a standard for franchise business (Franchise Standard) 3. Find the best franchise to be a model and inspire other franchisees. by organizing the Thailand Franchise Award contest every year and 4. Organizing a career building franchise To provide opportunities for new investors or those who want to create jobs, create careers, generate income, come and choose to invest in a franchise business that is suitable for themselves. It creates career stability both now and in the future,” said Ms Mallika.
Ms Mallika further said that it is also expanding the market for the franchise business. which is an important force in strengthening the basic economy of the country Important events in the past year The Ministry of Commerce has adopted the franchise system as a way to help. and create a career for the main target group Those who are affected by the epidemic of COVID-19, those who have lost their jobs, or businesses who want to start over again. after having to shut down to generate income for themselves and their families as well as helping to restore the economy at the foundation level to return to growth as the country’s goals The franchise system is a proven tool that can make a business successful by shortcut Even investors do not have knowledge of doing business before. Because the franchise owner will be a mentor. and transfer various knowledge in doing business to buyers, franchisees and as consultants throughout the business
Ms. Mallika continued that the franchise activities create careers Road Show in 15 provinces, which are large cities and have a lot of impact, such as Udon Thani, Chiang Mai, Nakhon Ratchasima, Rayong, Songkhla, Phitsanulok, Surat Thani, Chiang Rai, Samut Sakhon, Chonburi, Lampang, Chaiyaphum, Prachuap Khiri Khan, Khon Kaen and Samut Prakan. by bringing franchise businesses to participate in 40 businesses at a time, starting activities between October-December 2021 and 2. Organizing MOC franchises to build careers at an exhibition center in Bangkok 1 time Up to 400 businesses attended the event during December 15-19, a total of 5 days.
“In both of the above activities, there are people who are interested in purchasing franchises in various types of businesses according to their interests, such as food, beverages, education, services, retail, beauty and spa. and consider the investment size that is suitable for themselves There are investment budgets to choose from. 1,000-1,000,000 baht,” said Ms Mallika.
Ms Mallika also stated that previously, the Department of Business Development by Mr. Tossapon Thangsubutr, Director-General of the Department of Business Development minister reportMinistry of Commerce that in the past, there were more than 5,400 people interested in buying a franchise immediately, and the goal was set within 1 year to complete 10,000 people, resulting in bringing the franchise business to a career Also known as franchises distributed throughout the country. to reach the community and stimulate the economy at the foundation level Create economic value of more than 4,600 million baht. Currently, there are more than 600 brands of franchisees of Thai people with more than 100,000 branches across the country. and has a market value of more than 300,000 million baht and for those who are interested can also ask for more details at Franchise business promotion section Business Promotion and Development Division Department of Business Development, hotline 1570, telephone number 0 2547 5953 e-Mail : [email protected] and www.dbd.go.th
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