A year after ending its long-term partnership with Guillaume Lemay-Thivierge because he was not yet vaccinated against COVID-19, Hyundai Canada is completely changing its image by hiring Marilou as its new ambassador.
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The 32-year-old businesswoman and singer-songwriter, who hosts the second season of her show “Trois fois par jour & vous” on Zeste, is thus the new image of the South Korean brand in La Belle Province.
“We had the opportunity to talk about my desire for philanthropy, my reality as a mother who lives in the suburbs and as a woman entrepreneur in Quebec who spends a lot of time on the road. I also told them a lot about my love for Quebec and local craftsmen and Hyundai did not hesitate to show it through this very first campaign that we are launching today,” said Marilou, Monday, in a press release, she who is at the head of the company Three times a day.
It should be noted that Guillaume Lemay-Thivierge, who is piloting the second season of “Masked singers” on Sunday evenings on TVA, appeared on the debate and news set “Le monde à l’envers” on September 23 to explain his rambling and unsolicited speech during the 37th Prix Gémeaux, when he interrupted host Véronique Cloutier. He admitted to host Stéphan Bureau that he wanted to settle accounts with Guy A. Lepage and Louis Morissette, with whom he later explained himself in private. He had “a turd on his heart” against the two men following comments they made about him on “Everyone talks about it”, in 2021.
He said he was doing well during his conversation with Mr. Bureau, admitting, however, that he was dragging a fatigue that has been stretching for a year.
“I have to take care of myself, I have to take care of myself. I have to take a “break””, he mentioned, revealing that he was soon to marry Émilie Bégin. On Monday, the QMI Agency could not obtain confirmation as to whether the ceremony had indeed taken place.Medicago
The 46-year-old artist, who was revealed in the film “Le matou” in 1985, was a spokesperson for Hyundai Canada for nearly 13 years. When the automaker severed business ties with him at the end of September last year, Guillaume Lemay-Thivierge explained that he had done his research and was waiting for Medicago’s Quebec vaccine against COVID-19, made from plants, be approved.
“I learn about vaccines […] What is Medicago? Ah! It is a Quebec vaccine. It speaks to me a little more than the others and will be available in the fall,” the actor said in a Facebook post.
Medicago’s vaccine was finally given the green light by Health Canada on February 24, but was later rejected by the World Health Organization (WHO) and the Committee on Immunization of Quebec (CIQ) recommended in last April to use messenger RNA vaccines instead.
It was “La Presse” which revealed on September 23, 2021 that Guillaume Lemay-Thivierge was not vaccinated and that he could no longer, therefore, produce episodes of the final season of the daily “District 31 “. The comedian and host filed a $1.85 million lawsuit against the daily last January.
Other Quebec stars are spokespersons for automobile brands:
Dan Bigras – Dodge (voice for RAM)
Melissa Desormeaux-Poulin – Kia
Pier-Luc Funk – Volkwagen
Karine Vanasse – NissanMariloup Wolfe – Chevrolet