2023-11-05 23:04:46
Meta is rolling out new tools for creators to test their content and understand their performance in order to grow on Facebook. These features are available in the Professional Dashboard, a one-stop shop for all resources for creators.
Test different reel content
Among the new features, creators now have the ability to test different reel content to determine the content that interests audiences the most.
Facebook is also implementing a Reels A/B testing tool that allows content creators to test different captions and thumbnails on their mobile device to see which gets the best results. Facebook is also experimenting with integrating generative AI so creators can create different caption and thumbnail options in the future.
Progress Tracking
Another new feature concerns tracking progress and earning rewards.
Over the past year, Facebook has launched a number of features to give content creators guidance and help them earn badges by achieving their goals. Facebook is currently testing milestone rewards in the Achievement space.
Creators who complete all levels of progression are eligible for increased visibility on the News Feed or to see the “Trending Creator” tag on their page.
More statistics
The third new feature offers access to more statistics.
Creators can now view even more reel statistics to better understand how their content is performing. New indicators in the dashboard allow in particular the specific coverage of reels for followers and non-followers, a distribution score indicating the performance of the reel compared to others, and an audience retention graph to illustrate the duration of viewing of a reel by the creator’s audience and when they stopped watching it.
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