2024-02-22 19:55:16
February 22, 2024 at 8:55 p.m. by Thomas
The Kylian Mbappé’s career accelerates and not just on the sports field. Outside of football, the striker captain of the French football team advances its pawns in the business worldat the end of last year and the beginning of 2023, he and his loved ones, mainly his mother Fayza Lamari as first advisor, completed several operations defining his new strategy.
Kylian Mbappé evolves his entrepreneurial strategy
One of the first was the evolution of its image company. After the recruitment of a former QSI executive, Ziad Hammoud, to take over governance, it changed its name. Formerly KEWJF for the acronym of the family’s first names (Kylian, Ethan, Wilfried, Jirès Kembo Ekoko and Fayza), it now bears the name Interconnected Ventures; Ziad Hammoud remaining CEO.
Creation of a commercial company called Cultural Factory
As we learned it Sports, it is through the prism of Interconnected Ventures that the company Cultural Factory was created at the beginning of this year, an SAS (simplified joint stock company) with capital of 1,000 euros and located in the ninth arrondissement of the capital. Its main purpose is: “the design, manufacturing, marketing, purchase/resale, distribution and promotion, in particular by means of the exploitation of licenses, of all products”, also “food products”.
Kylian Mbappé has registered seven trademarks for the European Union
Recently, the Spanish media AS learned that the player had registered seven trademarks across the European Union, ranging from his surname, first name and initials to his goal celebration, with his arms crossed under his armpits, as well as the phrases “Me, tu m’ don’t talk about age” and “Football has changed”. All with a view to possible marketing.
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