At the start of 2023, McDonald’s will launch a new burger, which will certainly not appeal to everyone. And for good reason, the steaks which compose it are very particular.
McDonald’s continues its seduction operation for vegans
McDonald’s is certainly one of the most popular fast-food chains in the world, but it is important to constantly renew itself to attract a new audience. The firm has understood this and is preparing to launch a brand new burger at the very beginning of 2023. But if you’ve been waiting for a worthy replacement for classics like the CBO or the Big Mac, you might be disappointed.
And for good reason, once again, McDonald’s has decided to bet on a very specific audience, namely vegan people. Strange strategy, the famous fast food chain is going to put forward a burger that had not met with the expected success last year: the McPlant.
The return of a more gourmet vegan burger
In recent years, more and more fast food restaurants have been developing vegan menus to convince a new public to come and try their luck. In 2022, this notably happened with the launch of the McPlant vegan burger. However, it did not convince many people and was even withdrawn from certain restaurants, particularly in the United States, in September. This time, McDonald’s is back with a larger version.
From January 4, 2023, British and Irish consumers will be able to discover the double McPlant in more than 1,400 points of sale, before this one is potentially launched more widely in other parts of the world. This time, McDonald’s has teamed up with the vegan brand Beyond Meat, to offer a burger made up of two vegan meat patties and several sauces, including a vegan special. Besides, have you ever wondered which burger you would be? You will find the answer here!