McDonald's: One Billion Dollar Investment to Open 1,900 Stores Worldwide and Reduce Plastic Toy Use by 2025

2023-05-31 17:55:34

McDonald’s will make an investment of one billion dollars to open 1,900 stores around the world.
By 2025 McDonald’s will reduce the use of plastic in the more than one billion toys it sells globally each year.
McDonald’s has more than 40,000 restaurants around the world.

McDonald’s toys are among the most anticipated, especially in view of the wait to find out what collection the brand will launch, and this time in conjunction with Disney launched a unique collection of the new The Little Mermaid moviewhich consists of 8 figures: Ariel, Prince Eric, Flounder, Ursula, King Triton, Sebastian, Max and Scuttle.

And as is tradition, these toys you can only get them in Happy little box. With a hamburger, fries, soft drink, dessert, and of course a toy, this star product was born in 1979, distinguished by its yellow and red color. Being the first characters to appear Grimace, a purple monster; Hamburglar, a hamburger thief; and Birdie the Early Bird.

On the other hand, French fries are the product that the brand sells the mostfollowed by the Big Mac and the Happy Meal. McDonald’s recently announced that in order to reduce the use of plastic in toys by up to 90 percent, it will begin to introduce cardboard and paper assemble toys, board games and collectible cards. Currently, the United Kingdom, Ireland and France do not distribute plastic toys in their Happy Meals.

The Happy Meal and its strategic alliances

And loose 80’s McDonald’s began working with major toy companies such as MattelIn fact, in 1987 he launched his Muppets collection and in 1988 that of Hot Wheels. For the decade of the 90’s he took advantage of the boom from different cartoons like Power Rangers and Transformers. While By 1996, he signed an alliance with Disney to incorporate toys inspired by his movies..

Today, some collections of these McDonald’s toys can sell for large sums like the Snoopy collection that came out in the late 90’s, which sells for as much as $400.

And although McDonald’s increased its prices, its number of consumers increased by 5 percent, especially since today customers are looking for low-cost options. Part of this increase in customers was also thanks to the collaboration with the clothing brand Cactus Plant Flea Market to produce a limited series of Happy Meals for adults, which turned out to be so popular that in different places sold out in less than a day.