Meta Protects Personal Messages From Ad Personalization

End-to-end encryption ensures only you and your contacts can see or hear your personal messages and calls exchanged across Messenger, Facebook, and Instagram.

Users can connect directly with family, friends, creators, businesses, and Facebook groups using these platforms. The messages exchanged in direct one-to-one and group chats with personal accounts, such as with family and friends, count as personal messages. Meta does not use the content of these personal messages for ads personalization.

End-to-end encryption keeps most communications private, but exceptions exist. For reporting and optional features, you or someone in the chat may choose to share messages with Meta.

Conversations with business accounts, commerce content in Marketplace chats, or specific public channels fall outside personal message protections. Depending on local laws, these types of conversations may be used to improve product experiences.

Several chat types are excluded from personal message privacy rules. Broadcast channels designed for public conversations between professional accounts like creators and Pages and their communities are not personal messages.

Chats with business and professional accounts, such as a Facebook Page or an Instagram Business account, share this exclusion. Facebook Marketplace messages designed for commerce content and Jobs messages between job seekers and employers also fall outside the personal category.

Messages with Meta are excluded from personal chat protections. These chats include exchanging messages with Meta’s artificial intelligence features or sending messages to Meta to use specific functionality.

The company notes that users can visit the Privacy Policy to learn more about what information Meta collects and how that data is used.

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Sophie Lin - Technology Editor

Sophie is a tech innovator and acclaimed tech writer recognized by the Online News Association. She translates the fast-paced world of technology, AI, and digital trends into compelling stories for readers of all backgrounds.

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