The announcement of the launch of the Japanese version of the Xbox Wire website in Japan not only means that the news of the new game will be communicated to players in the Japanese market faster, but also means that there will be more in-depth cooperation with Japanese game developers. As for the establishment of a new team in Shanghai, it means It will establish a further interactive relationship with Chinese game developers, and it is expected that more Chinese game developers will create content on the Xbox platform and promote it to the global market.
Microsoft earlier announced the launch in the Japanese marketJapanese Xbox Wire websitein order to speed up the news of new localized Xbox games, and Rod Chang, head of Microsoft’s Xbox Asia region, also recentlyPersonal LinkedIn PageIt is revealed that a new team will be established in Shanghai, China, to help more Chinese game developers invest in the international market development through the Xbox platform, showing that Microsoft is currently more active in strengthening the Xbox brand in the Asian market.
In the past few years, Microsoft has continued to actively cooperate with Japanese game companies to bring more Japanese game content to the Xbox platform, thereby reversing the previous impression that Xbox provides more European and American style games. In CAPCOM, SEGA, Square Enix, Japanese game companies such as Bandai Namco have strengthened their distribution of games through the Xbox platform, and even more and more famous Japanese game developers have begun to choose to launch their games on the Xbox platform. At present, Xbox is gradually attracting the favor of many players in Asia.
In particular, Microsoft is currently more active in promoting Xbox Game Pass subscription games, while also continuing to expand the game’s downward compatible gaming experience, and continues to acquire many key game publishers, such as Bethesda’s parent company ZeniMax Media, as well as holdings of “Decisive Moment”, Activision Blizzard, which owns well-known game assets such as World of Warcraft, further highlights Microsoft’s plan to expand the ecological scale of the Xbox platform market.
The announcement of the launch of the Japanese version of the Xbox Wire website in Japan not only means that the news of the new game will be communicated to the Japanese market players at a faster speed, but also means that there will be more in-depth cooperation with Japanese game developers. As for the establishment of a new team in Shanghai, The representative will establish a further interactive relationship with Chinese game developers, and it is expected that more Chinese game developers will create content on the Xbox platform and promote it to the global market.