2024-04-17 15:27:00
Mario Irminger, the new director of Migros, stops the expansion of Coffee-B, presented as a major innovation for the retailer.
17.04.2024, 17:2717.04.2024, 17:33
Stopping the “biggest product innovation in company history.” The new boss of Migros Mario Irminger puts an end to the expansion of Coffee-B.
Just a year and a half ago, Fabrice Zumbrunnen, then boss of Migros, proudly presented the new coffee capsules presented as “ecological”. But under the new management of the Swiss retailer would have changed strategy, indicates the Daily Gazette.
Coffee-B is on hiatus internationally. Image: keystone
Migros originally planned to export Coffee-B, after Switzerland, Germany and France, to countries such as Great Britain, Italy, Austria and the United States. But this step has now been stopped.
The product created a buzz 👇
Video: watson
Demand for Coffee-B was lower than Migros hoped. This is partly due to significant quality problems with “capsule-free coffee capsules” and the corresponding coffee machines, explains the German-speaking newspaper.
(jah/rbu)
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