« Guerlain Reaverse »
In our increasingly digital and virtual world, Guerlain wanted to question our tendency to rush to build new worlds while the real needs of our planet remain to be met. To do this, the brand has launched “Reaverse”, an operation which is not content to question this unbridled technological craze but which uses these same codes to engage concretely in the healing of the real world. Guerlain has put up for sale launched NFTs on the Tezos blockchain in the form of 1828 cryptobees, each allowing to sponsor the renaturalization of a plot of land in the Vallée de la Millière nature reserve, a 28-hectare space located in the Yvelines and bought by Yann Arthus-Bertrand in 2020. An operation that generated more than 100,000 euros within 48 hours of its launch.