Morocco’s Rise as a Leading Destination for Outsourcing and Job Creation

2023-11-03 09:00:00

Outsourcing or the externalization of services continues to confirm its rise in power, as a strategic sector for Morocco, particularly in terms of job creation for young people.

Strengthened by its competitiveness in terms of costs, the qualification of its skills and their multilingualism, as well as its vision for the development of outsourcing, the Kingdom is today among the 7 countries in the world which have experienced the best growth in the attractiveness of offshore sites, according to the 2023 edition of the Global Services Location Index (GSLI).

This index, which ranks Morocco 2nd outsourcing destination in Africa, 4th in the Middle East and 28th globally (+12 places), reveals that countries that can quickly regenerate their talent pool have a competitive advantage over those that are facing skills shortages and imbalances.

In this sense, the Minister Delegate in charge of Digital Transition and Administrative Reform, Ghita Mezzour, affirmed that outsourcing is one of the fastest growing sectors in Morocco, thanks to its pool of human resources. qualified professionals, quality infrastructure, well-equipped nearshore parks as well as incentive government support. “The Kingdom thus manages to attract large investors from different continents for its highly qualified and globally recognized services,” said Ms. Mezzour in an interview, noting that no less than five expertise ecosystems have been developed locally and that national champions have seen the day.

According to the minister, outsourcing generated 15.7 billion dirhams (billion dirhams) in turnover from the export of services in 2022 compared to 13.5 billion dirhams in 2020, emphasizing that alongside traditional markets, major players from the United States, India and Canada are settling in Morocco. Returning to Morocco’s ranking in the Index…

global leader in service locations, Ms. Mezzour confirmed the government’s desire to maintain this course and work to ensure that Morocco remains a competitive destination, recalling that this is “one of the pillars of the national strategy that we We are currently being finalized.

“At the same time, we will continue our efforts to diversify markets and promote the Morocco destination for quality services with high added value,” she added. Faced with perpetual technological evolution, Ms. Mezzour estimated that the key to Morocco’s competitiveness is training. “It is important that Morocco is at the forefront of technological production.

This is why our country is moving towards segments with higher added value and aligning itself with global market trends,” said the official, noting that in partnership with the Ministry of Higher Education, Research and innovation, a certain number of initial training courses, focused on the production of large numbers of highly qualified profiles, have been developed and will be operational from this start of the academic year.

“At the same time, we are working to accelerate retraining towards ICT professions through reskilling mechanisms,” she indicated, citing as an example, the Jobintech program which will make it possible to train 15,000 talents annually by 2026. Despite tough competition at the regional level and new technologies in constant evolution, Morocco represents a privileged choice and a competitive destination for international operators.

With a dynamic of growth and job creation, outsourcing in Morocco, which started around twenty years ago with the commissioning of contact centers, has established itself as a flourishing sector thanks to to its proven agility and adaptability, as well as highly qualified services recognized worldwide.

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