Movistar Secures Long-Term EuroLeague, EuroCup Rights

Movistar Renews EuroLeague Broadcasting Rights, Bolstering Competition amidst Team Defections

Madrid, Spain – in a important progress for European basketball, Movistar has secured an extension for its broadcasting rights to the EuroLeague, the continent’s premier club competition. The deal, brokered by IMG, the EuroLeague’s long-term commercial rights distribution partner, ensures continued widespread coverage of the league’s main events in Spain. Movistar has been the rights holder as 2023, taking over from the streaming platform DAZN.This renewal comes at a crucial time for the EuroLeague, which has recently experienced notable team movements. Spanish powerhouses Joventut Badalona and Gran Canaria have announced their defection to the rival FIBA Basketball Champions League (BCL) for the upcoming 2025-26 season. Adding to these departures, Alba Berlin has also recently switched from the EuroLeague to the BCL. In this climate, extending key media partnerships like the one with Movistar is viewed as a vital exhibition of confidence in the league’s future, even as the prospect of NBA investment on the continent looms.

Evergreen Insight: Media rights deals are the lifeblood of professional sports leagues. Their extension or acquisition directly impacts a league’s financial stability, global reach, and ultimately, its ability to attract and retain top talent and clubs. In an increasingly fragmented media landscape, securing coverage on prominent platforms like Movistar is not just about viewership numbers; it’s about signaling the league’s enduring relevance and economic health to all stakeholders, including sponsors, investors, and member clubs. As the sports industry evolves with new broadcast technologies and competitive landscapes, the ability to maintain strong domestic media presence remains a fundamental pillar of success for any major sports organization.

What is the duration of Movistar’s new broadcasting agreement for EuroLeague adn EuroCup?

Expanding Basketball Coverage for Spanish Viewers

Movistar, a leading telecommunications company in Spain, has announced a important long-term agreement to remain the exclusive broadcaster of both the EuroLeague and EuroCup basketball competitions. This deal, finalized in July 2025, ensures Spanish basketball fans continued access to top-tier European club basketball for years to come. The agreement encompasses all live games, highlights, and related content, solidifying Movistar’s position as a premier sports broadcaster. This extends a partnership that has been crucial for the growth of basketball viewership in spain.

Key Details of the Broadcasting Rights Deal

The multi-year contract covers the broadcasting rights across all Movistar platforms, including:

Movistar Plus+: The primary platform for live game coverage.

Movistar Deportes: Dedicated sports channel offering highlights, analysis, and studio shows.

Digital Platforms: Streaming access via the Movistar+ app and website, catering to on-the-go fans.

4K UHD Broadcasts: Select high-profile games will be broadcast in stunning 4K Ultra High Definition, enhancing the viewing experience.

The financial terms of the agreement haven’t been publicly disclosed,but industry analysts estimate it to be a ample investment,reflecting the value of thes prestigious basketball leagues. This commitment demonstrates movistar’s dedication to providing premium sports content to its subscribers.

What This Means for EuroLeague & EuroCup Fans

This renewal guarantees uninterrupted access to thrilling basketball action. Fans can expect:

1. Extensive Coverage: every euroleague and EuroCup game will be available live or on-demand.
2. Expert Analysis: Movistar’s team of experienced commentators and analysts will provide in-depth coverage and insightful commentary.
3. Exclusive Content: Behind-the-scenes footage, player interviews, and exclusive features will enrich the viewing experience.
4. Multi-Device Access: Watch games on your TV,computer,tablet,or smartphone,offering maximum adaptability.

This is particularly significant for Spanish teams competing in these leagues, like Real Madrid and FC Barcelona, allowing fans to easily follow their favorite clubs.

The impact on Movistar’s Sports Portfolio

This deal strengthens Movistar’s already notable sports portfolio, which includes rights to:

La Liga (Spanish Football League)

UEFA Champions League & Europa League

NBA Basketball

Formula 1

By securing EuroLeague and EuroCup rights, Movistar further diversifies its offerings, attracting a wider audience and reinforcing its position as a leading sports broadcaster in Spain. This strategy is key to retaining existing subscribers and attracting new ones in a competitive market. The addition of high-quality basketball content complements their existing football and motorsport coverage.

Benefits of the Partnership for EuroLeague & EuroCup

The partnership with Movistar provides significant benefits for both the EuroLeague and EuroCup:

Increased Visibility: Exposure to a large and engaged audience in Spain, a key basketball market.

Revenue Generation: A substantial financial injection that supports the growth and development of the leagues.

Enhanced Brand Awareness: Increased recognition and prestige for the EuroLeague and EuroCup brands.

Professional Production Quality: Movistar’s high-quality production standards elevate the presentation of the games.

How to Access EuroLeague & EuroCup on Movistar

For existing Movistar Plus+ subscribers, access to EuroLeague and EuroCup games is typically included in their sports packages. New customers can choose from a variety of packages to suit their needs.

Movistar Plus+ Liga de Campeones: Includes Champions League, EuroLeague, and other premium sports content.

Movistar Plus+ Deportes: Offers access to a wide range of sports channels and on-demand content.

Customers can also access games through the Movistar+ app,available on iOS and Android devices. Check the Movistar website (https://comunidad.movistar.es/t5/miMovistar/bd-p/miMovistar) for the latest package details and pricing.

Future Trends in Sports Broadcasting

This deal highlights several key trends in sports broadcasting:

Consolidation of Rights: Major broadcasters are increasingly securing exclusive rights to multiple sports leagues.

Streaming Dominance: Digital platforms are becoming increasingly significant for sports consumption.

4K UHD & HDR: High-resolution and high dynamic range broadcasts are enhancing the viewing experience.

Personalized Content: Broadcasters are leveraging data analytics to deliver personalized content recommendations.