Elon Musk, CEO of Twitter, said in a tweet that the social networking site will launch golden and gray authentication marks with the re-launch of the blue authentication mark service next Friday, after it stopped this week introducing the blue authentication mark.
Musk said in a tweet, “A gold certification mark for companies, gray for governments, and blue for individuals (whether famous or not).”
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
Musk said all verified accounts will be manually verified before the flag is activated.
“Individuals can get a small secondary logo to show that they belong to an organization if it is verified by that organization,” he added in another tweet, noting that he would provide a more detailed explanation next week.
All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective.
Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.
Longer explanation next week.
— Elon Musk (@elonmusk) November 25, 2022
The company has temporarily suspended the recently announced $8 blue tick verification service due to the prevalence of fake accounts, and said the blue tick verification service will relaunch on November 29.
For example, a user impersonated a pharmaceutical manufacturer, Eli Lilly & Co., and tweeted that insulin would be free, which led to the company’s shares plummeting and it subsequently issued an apology.
Previously, the blue tick was only awarded to verified accounts of politicians, celebrities, journalists and other public figures.
Twitter on Monday postponed its re-launch, as it aims to increase revenue at a time when Musk is trying to maintain major advertisers, especially after the withdrawal of a number of companies such as General Motors and United Airlines.