Nature Republic site in Myeong-dong, Seoul, ‘the most expensive land’ in the country for 20 years


Nature Republic site in Jung-gu, Seoul, which recorded the highest in the country at 174.1 million won per square meter. yunhap news

174.1 million won per ㎡… In the aftermath of Corona 19, public price fell for 2 consecutive years
Lee Myung-hee, chairman of Shinsegae, Hannam-dong home worth 28 billion won… Ranked 1st in official public price for standard detached houses for 8 consecutive years

Although the officially announced land price of the Nature Republic site in Myeong-dong, Jung-gu, Seoul, which is the nation’s No. 1 land price, has declined for two consecutive years, it has maintained its reputation as the ‘most expensive land’ for 20 years.

According to the ‘2023 National Standard Land Officially Official Land Price’ announced by the Ministry of Land, Infrastructure and Transport on the 14th, the official land price per 1㎡ of the Nature Republic site (169.3㎡) in Chungmuro ​​1-ga, Jung-gu, Seoul will be 174.1 million won next year, up 7.9 from this year (189 million won). % fell. As the Corona 19 crisis was prolonged, the Myeongdong commercial district was hit hard, so the official price fell 8.5% this year, and then showed a downward trend for two consecutive years. The official land price next year, considering the total area, fell below 30 billion won to 29.475 billion won, but the official land price ranked first for 20 consecutive years from 2004.

Next year’s officially announced land price for the Woori Bank site (392.4㎡) in Myeongdong 2-ga, the second-largest land price nationwide, will be 172.7 million won per square meter, 7.9% lower than this year. The official land price of the former Uniqlo site (300.1㎡) in Chungmuro ​​2-ga, which is in third place, will drop 7.4% from 178.5 million won to 165.3 million won. The publicly announced land price of Tony Moly (71㎡) in Chungmuro ​​2-ga, the 4th most expensive land, also fell 8.0% to 156.4 million won. Sites around Myeong-dong and Chungmuro ​​still ranked in the top 1 to 8, but the officially announced land prices fell all at once.

In ninth place is Yeoksam-dong, Gangnam-gu, Seoul (747.7㎡). Next year, the publicly announced land price will decrease by 5.0% to 117.3 million won. It went up one notch from 10th this year. On the other hand, the official land price of Seocho-dong, Seocho-gu, Seoul (662.2㎡) fell 7.9% to 115.1 million won, dropping from 9th to 10th.

Among the standard detached houses, Shinsegae Chairman Lee Myung-hee’s home in Hannam-dong, Yongsan-gu, Seoul maintained the first place in the official price for eight consecutive years. The official price of Chairman Lee’s house next year will be 28.03 billion won, down 9.9% from this year (31.1 billion won). This detached house has a total floor area of ​​2861.8㎡, and since being incorporated as a standard detached house in 2016, it has maintained its No. 1 position in the official price.

The second place in the official price of a standard detached house is Lee Hae-wook, chairman of DL (formerly Daelim Group), in Samseong-dong, Gangnam-gu (total floor area: 2617.4㎡), with an official price of 18.2 billion won next year. It is down 11.6% from this year. Third place is Seungjiwon (total floor area: 609.6㎡), Samsung Group’s state guesthouse owned by Samsung Group’s Hoam Foundation in Itaewon-dong, Yongsan-gu. The official price next year is 16.8 billion won, down 9.0% from this year.

Reporter Ki-seop Noh

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